In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'

Committee hands down Sexualisation of children and young people report (NSW)

On November 16th 2016 the NSW Committee on Children and Young People released the report on the Sexualisation of children and young people. 

Hyper-sexualised Bratz dolls receive a makeover

For years, Bratz dolls have attracted criticism for their hyper-sexualised appearance and unhealthy messages to little girls. This week we spoke with Miriam, who decided...

Volley in hot water over sexualised #Grassroots ad campaign

New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for...

KFC claims "no control" over showing sexualised content to kids

For some time now thousands of parents have been calling on McDonald's family restaurant to implement a policy regarding family friendly TV content after many...

Volley's #Grassroots posters breach advertising code of ethics

Overall the Board considered that posters 1, 4 and 5 on their own did not treat the issue of sex, sexuality and nudity with sensitivity...

Win! Aquatic Centre ditches sexualised vids after mum speaks out

For a long time, I have been troubled by the mere presence of TV screens in public areas. It seems that these days every restaurant,...

7 arguments defending McDonald's pornified music videos that people just haven't thought through

McDonald's are pushing soft porn to kids by screening hyper-sexualised content on their in-store TV screens throughout restaurants across Australia. 

Father speaks out against Maccas sexploitation

A NSW father has spoken out against the hyper sexualised music videos displayed in McDonald's restaurants across the country. He was with his six and...

Ad Standards Board upholds complaints against City Chic ‘voyeuristic’ lingerie ad

"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people...

Bras'N'Things forced to pull pornified Playboy video

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

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