In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:
There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when
1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;
2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;
3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or
4) sexuality is inappropriately imposed upon a person.
All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.
Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.
Click here for more links to research on sexualisation.
See below for articles tagged 'sexualisation.'
Nov 17, 2016
On November 16th 2016 the NSW Committee on Children and Young People released the report on the Sexualisation of children and young people.
Nov 07, 2016
For years, Bratz dolls have attracted criticism for their hyper-sexualised appearance and unhealthy messages to little girls. This week we spoke with Miriam, who decided...
Oct 24, 2016
New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for...
Oct 21, 2016
For some time now thousands of parents have been calling on McDonald's family restaurant to implement a policy regarding family friendly TV content after many...
Sep 29, 2016
Overall the Board considered that posters 1, 4 and 5 on their own did not treat the issue of sex, sexuality and nudity with sensitivity...
Sep 27, 2016
For a long time, I have been troubled by the mere presence of TV screens in public areas. It seems that these days every restaurant,...
Sep 19, 2016
McDonald's are pushing soft porn to kids by screening hyper-sexualised content on their in-store TV screens throughout restaurants across Australia.
Sep 19, 2016
A NSW father has spoken out against the hyper sexualised music videos displayed in McDonald's restaurants across the country. He was with his six and...
Sep 14, 2016
"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people...
Aug 31, 2016
Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.