On Saturday Collective Shout's Melinda Tankard Reist appeared on Weekend Sunrise with Danielle Egan, US author of a new book which argues concerns about the sexualisation of girls are exaggerated.
Beauty Redefined: Victoria’s Dirty Little Secret
The time-wasting, body-hating self-objectification proved to go hand-in-hand with such “bold, sexy, powerful” ideals – though ideal for an industry raking in $5 billion a year and expanding across the globe – is not a great pathway to real progress as females or as a culture.
You’ve probably heard VS rolled out a line of lingerie for teens called “Bright Young Things.”As part of the PINK brand for all the teenaged “things” across the world, these undies feature polka-dot hipsters with “Feeling Lucky?” printed on them, a lacey thong with the words, “I dare you” on the front, and so much more. This isn’t some conservative “too sexy, too soon!” cry. This is doctoral research into Victoria’s Secret — a company that profits by selling sexually objectifying and limiting messages to all ages and claiming it is “empowering.” This may give words to the feelings you’ve been having about how harmful this brand is, so read on.
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