Study finds sexual objectification in advertising harms women

Women’s Health Victoria study finds that sexualisation and objectification of women in advertising is increasing and has a negative impact on their health and wellbeing

Advertising (in)equality: the impacts of sexist advertising on women’s health and wellbeing: Issues Paper

The aim of this issues paper is to provide an overview of significant literature currently published on the nature of gender portrayals in advertising, and the impacts of these representations on women’s health and wellbeing, gender inequality and attitudes and behaviours that support violence against women.

Read the study here


Sexism sells and study finds more of it is affecting women's health

Women’s Health Victoria researchers reviewed overseas and Australian studies and found that the sexualisation and objectification of women in advertising is increasing and has a negative impact on their health and wellbeing.

Many of the advertisements in every day public spaces would be banned in workplaces as a form of sexual harassment, it finds.

Looking at both Australian and worldwide studies, the researchers behind the "Advertising (In)equality" report found multiple examples of increasing female sexualisation. Read full article



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