Supre set to make positive change

After many years of questionable product and marketing choices, Supre is set to significantly reshape its culture in a positive way.

Collective Shout is pleased to report that Supre is set to make significant changes in the way it does business. Following the acquisition of Supre by the Cotton On Group, and the appointment of Elle Roseby as General Manager, Supre is looking to overhaul the brand with an entirely new and positive approach.

Last week, General Manager Elle Roseby met with Collective Shout representatives Melinda Tankard Reist and Laura McNally to discuss the new direction she had set with Supre. This follows the successful engagement of Cotton On Group with both Melinda Tankard Reist and Coralie Alison who presented to the heads of department and other executive staff last year on the issue of sexploitation. 

We exist to empower, celebrate and create positive change for girls globally - Supre

This is the mission statement pictured in Supre headquarters and Collective Shout is keen to engage Supre in working toward this purpose. 

The engagement with Supre and the Cotton On Group mark a significant step with more and more companies proactively reaching out to Collective Shout to reshape their Corporate Social Responsibility policy around sexploitation.

Cotton On Group has taken the first step, integrating the issue of sexploitation into their existing ethics framework:

We have a responsibility to participate in stopping the exploitation, sexualization and objectification of women and girls in all aspects of the business

It is because of our many supporters like you that corporations are now ready to take more responsibility in resolving sexploitation. For the last decade Collective Shout has worked toward achieving such partnerships and our supporters have made this possible.

Supre is now in a unique position to turn around negative perceptions of the past and become a change leader for empowering girls. Collective Shout is excited for the opportunity to potentially partner with Supre in creating this positive culture change.

If you know of a corporate that would benefit from partnering with Collective Shout, you can find our CSR pledge here.

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