Kids exposed to bondage-themed scenes in Fifty Shades Freed trailers on Channel 7 during Winter Olympics
Here’s how to make a complaint.
We’ve received feedback from various supporters regarding Channel 7 broadcasting the trailer for MA rated film Fifty Shades Freed, during the Winter Olympics and at times children are likely to be watching.
The trailer included highly sexualised content, featuring a bondage-themed scene in which a woman in lingerie was blindfolded and tied up.
We’ve heard from parents whose children as young as six were exposed to this content while watching the Winter Olympics during the day- one even at 10.30 am.
There are restrictions placed on what content can be shown on TV, and when. Free TV Australia’s Commercial Television Industry Code of Practice lists several codes that apply here:
2.2.3 MA15+ Classification zone. Subject to subclause 2.3.2(b), material that has been classified MA15+ may only be broadcast between 8.30 pm and 5.00 am on any day.
2.4.2 During Sports Programs and Films classified G or PG which commence before 8.30 pm and continue after 8.30 pm, all non-Program material must be no higher than a PG classification.
2.4.4 A Program Promotion for a Program classified M or MA15+ must not be broadcast during any Program classified G: a) which is principally directed to Children; and b) broadcast between 5.00 am and 8.30 pm.
It is worth noting also that commercials for sexual services are only permitted after 11pm and before 5 am, suggesting a recognition that highly sexualised or adult content should not be broadcast during hours when children might see them.
Make a complaint
You can make a complaint via an electronic form on Free TV Australia’s website. Complaints must contain the date, time, channel and location as well as a brief description of the material. Licensees (TV stations) are required to respond to complaints within 30 days.
Have you made a complaint? Let us know in the comments.
Open letter to Autism Advisory & Support Service: Parents of children with Autism call for cancellation of Fifty Shades fundraiser
Dear Autism Advisory & Support Service,
Collective Shout is a registered charity campaigning against the objectification of women and the sexualisation of girls in media, advertising and popular. We have more than 30,000 supporters around the country.
It has come to our attention that AASS is holding a screening of Fifty Shades Freed as a fundraiser for children with Autism and their families. We have heard from parents of children with Autism and related behavioural conditions who are distressed that a BDSM-themed film promoting intimate partner abuse and sexual violence is being screened to raise funds for their children.
Along with survivors, anti-violence organisations, domestic violence services and women’s refuges, we have for years spoken out against Fifty Shades of Grey and its promotion of men’s violence against women. The series romanticises domestic abuse, including threats, humiliation, isolation and stalking, as well as sexual violence. We’ve recently partnered with a global coalition of groups for a third time to raise awareness of the harmful messages being propagated by Fifty Shades of Grey.
Parents have contacted us with their concerns about this event. Some have expressed frustration that a film of this nature sends the wrong message about women to their children, undermining their efforts to teach their children appropriate behaviours, rules and social norms. Others have indicated the advertising material for this film would be distressing for their children.
Concerns have also been raised about the impact on children with Autism with backgrounds of abuse. According to the Autism Society, there is strong research evidence that children on the autism spectrum experience abuse at rates higher than the general population, with studies citing physical, sexual and emotional abuse.
Psychologist Collett Smart echoed these concerns in a statement to Collective Shout: “As a psychologist and qualified teacher, with experience working with children on the Autism spectrum and those with special educational needs, I am appalled that the Autism Advisory & Support Service would consider the screening of Fifty Shades Freed as a fundraising option. Celebrating a movie like Fifty Shades sends highly confusing messages to those already vulnerable.”
Together with parents and family members of children with an ASD, we ask that you cancel this screening and select a more appropriate film.
Collective Shout: for a world free of sexploitation
Seija Gow *
Name withheld by request
Name withheld by request
Name withheld by request
PO Box 781
Neutral Bay NSW 2089
Over the past few years we have been shocked by the dramatic rise in domestic violence. We have seen a State Government taskforce established and generous funding pledged from the Federal Government in order to put an end to domestic and family violence. Despite this the problem grows and the pornography industry thrives. Once only freely available in the online space, pornography has now has successfully transitioned into the mainstream. Just look at the Fifty Shades Franchise.Read more
"The popularity of Fifty Shades of Grey is a testament to how far we have yet to come in working to end men's violence against women."
Our Campaigns Manager, Caitlin Roper, is in The Sydney Morning Herald today on 'Why you should boycott the Fifty Shades Darker movie'. The film will be released in cinemas around the country today, just in time for Valentine's Day.Read more
#FiftyShadesisAbuse and #50DollarsNot50Shades campaigns calling for support of women’s agencies
For Immediate Release
Collective Shout, Australia; The London Abused Women’s Centre, Canada; Culture Reframed, USA; and The National Center on Sexual Exploitation (NCOSE), USA, are collaborating for the second time to reject the normalisation of violence and abuse against women portrayed in the franchise Fifty Shades of Grey, the most recent installment of which is the movie Fifty Shades Darker. Dozens of groups from around the world are speaking out against the Fifty Shades trilogy ahead of the release of Fifty Shades Darker in early February, 2017.
London Abused Women’s Centre, Collective Shout, Culture Reframed, and The National Center on Sexual Exploitation issued a joint statement:
“Girls around the world are born into a pornified culture where consent is rendered irrelevant. In real life, men use the same tactics as Christian Grey in the Fifty Shades trilogy to gain and maintain power and control over the women in their lives. This includes isolation, threats, physical and sexual assault. This is not entertainment. This is not sexy. This results in serious harm to women and in the worst case scenario, murder.”
In Feb 2017 Fifty Shades Darker, the second installment in the Fifty Shades Trilogy is due to be released in cinemas, just in time for Valentines Day.
We've prepared responses to some of the most common arguments we heard in support of the book series and film.
The second film in the 'Fifty Shades of Grey' trilogy is set to be released in cinemas around Valentines Day 2017.
As individuals committed to upholding the dignity and rights of women, we refuse to support a film that romanticises intimate partner violence and portrays the abuse of women as sexy, harmless fun. We will not participate in excusing, downplaying or accepting men's violence against women.
Please join us and pledge to boycott the film.
Add your name below.
It’s that time of year again! As the Christmas season draws near, companies are competing for your business.Read more
Fifty Shades of Grey is popular in large part because of the misleading way the the trilogy has been promoted. It has been marketed as "romance" and "porn for women" and defended as "playful fantasy encouraging women to become more daring in their sexuality." If the story was promoted for what it is - a powerful sadistic man grooming a naive young woman for sexual violence and abuse - we doubt it would achieve the same popularity.
The popularity of Fifty Shades’ means it has even greater potential to perpetuate and reinforce damaging attitudes about abusive relationships.
Throughout history many there are many examples of oppression, violence and injustice that were popular or socially accepted in their time, but are now strongly rejected.
Is Fifty Shades Triumphant for Women? Or Further Entrapping Them?Amy E. Bonomi Department of Human Development Chair, Michigan State University
The Fifty Shades trilogy, the Western world's fastest selling paperback series, has been heralded as triumphant for women because of the influence that "plain looking" Anastasia has on the emotions and behaviors of "Greek god-like" Christian Grey.
Triumphant for women?
Our systematic analysis of Fifty Shades of Grey, the first novel in the trilogy, reveals pervasive emotional and sexual violence in Christian and Anastasia's relationship. Our analysis also shows Anastasia suffers significant harm as a result--including constant perceived threat, managing/altering her behaviors to keep peace in the relationship, lost identity and disempowerment and entrapment as her behaviors become mechanized in response to Christian's abuse. Read more.