What a year! Our team is tired...but elated. This year has seen us achieve some of our biggest wins in our 10-year history: and you helped us do it.

Here are some of our wins and highlights from 2019:

Following a campaign calling on 7-Eleven to withdraw unrestricted pornographic magazines that sexualise teen girls and encourage harassment, Collective Shout can announce a victory.

Angus McKay has heard your messages loud and clear. Thanks to you, all 700 7-Eleven stores have been instructed to remove pornographic Picture and People magazines from their stores. 

Listen: Melinda Tankard Reist on Sydney Live with Ben Fordham

In his reply to Collective Shout on Sep 3 7-Eleven CEO Angus McKay stated:

1. Once the nature of these magazines was brought to our attention, before your organisation contacted me, we made a stock recommendation change. I would acknowledge we should have been more across the nature of these magazines and taken action earlier. That said, once the team were made aware of the material they acted and changed our recommended range quickly.

2. I have personally written to all franchisees and store managers asking for the removal of these magazines. The note makes my, and the company’s, view on these magazines very clear.

3. Each store in our network is visited by a member of our operations team. They have been instructed to follow through on my instructions as a priority.

[*Update: 7-Eleven CEO instructs 700 stores to remove porn mags]

We recently wrote to 7-Eleven CEO Angus McKay about the harmful sexual harassment mags sold in their stores. These magazines not only include pornographic images and descriptions they even encourage up-skirting which is a crime in Australia.

These magazines are classified as 'Unrestricted M' meaning they can be sold to anyone regardless of age. 7-Eleven is well known as a destination for kids with their popular Slurpees brand and partnerships with Krispy Kreme and Chupa Chups. 

Yesterday we received a response to our letter from the 7-Eleven head and it is even more pathetic than we expected.

Dear Ms Tankard Reist

Thank you for your letter regarding the sale of Picture and People magazines in 7-Eleven stores.

As you are aware, the magazines you refer to are classified 'Unrestricted M' by Australian Classification, which is part of the Australian Government's Department of Communications and the Arts.

These magazines are sold in a wide range of outlets such as newsagencies, supermarkets and convenience stores across Australia and we understand some people may be offended by images displayed on the covers and within these magazines.

I can confirm 7-Eleven Stores Pty Ltd no longer includes Picture and People magazines as part of the product range we recommend / offer to our franchisees. However, under our Franchise Agreement, individual franchisees are able to stock products beyond those recommended / supplied by 7-Eleven.

Thank you for taking the time to write to me on this matter.

Yours sincerely,

Angus McKay

CEO, 7-Eleven Stores

Dear Mr McKay,

Collective Shout is a grassroots, not-for-profit movement advocating for an end to the objectification of women and sexualisation of girls in advertising, media and popular culture. A significant element of our work is to call corporations to account for facilitating the development of sexist attitudes which contributes to harmful behaviours toward women and girls, as demonstrated in a growing body of global research (see for example here: and here)

Your company, 7-Eleven, has come to our attention due to the pornographic magazines you sell, which normalise and even encourage behaviour which is not only harmful but often illegal. Front covers with headlines like ‘Fresh Teen Flesh’ and promoting content relating toup-skirting and ‘nip slips’ are on open display including to children and young people.

One of our founders recently visited a 7-Eleven store in Brisbane and discovered that it was selling unrestricted magazines, People and Picture. These magazines contained X-rated material including ‘teen porn’ and ‘barely legal’ content promoting the idea that young women - often made to appear younger than they really are - want sex with older men.

Much of the content eroticises sexual assault and promotes illegal activity such as‘up-skirting’ and ‘nip-slips’. These magazines have been given ‘Unrestricted M15+’ serial classification. However the particular issues cited appear to breach the requirements of that classification. Loopholes in Australia’s classification system allow for these titles to be displayed and sold to an all-age customer base.

However, this does not absolve 7-Eleven of its Corporate Social Responsibility (CSR) and duty of care to stop distributing these unrestricted porn titles and immediately remove them from all stores.

We note 7-Eleven’s response to customer inquiries, that ‘modesty covers’ are placed over the magazines. This is an inadequate response. Subtitles promoting “X-rated Aussie teens” and up-skirting are still visible to customers. Moreover, the response does not address the main issue, that these magazines contain material that should not be available for viewing and purchase by an all-age customer base in the first place.

Given 7-Eleven’s well-known, specific appeal to teenagers and children, and that a number of your brands and promotions specifically target these groups (Slurpees, Chupa Chups, Krispy Kreme), we believe it is imperative for 7-Eleven to remove these magazines from sale and stop profiting from them.

We note 7-Eleven’s dedication to “Fairness and Integrity”, and your claims to behave with “respect and social responsibility”. However, authentic CSR needs action above words. We believe that your company is violating its CSR commitments by distributing unrestricted porn titles.

We urge you to address this and demonstrate you really do care for your community - especially women and girls who would welcome positive action on your part.

Yours sincerely 

Melinda Tankard Reist

Movement Director

Collective Shout 

Click here to see the PDF letter

Ask their execs to stop selling sexploitation today.

Take Action!

Contact 7-Eleven. Tell them women and girls are not sexual objects and to pull 'unrestricted' pornographic magazines from sale in their stores. 

Website (if viewing on a phone and a contact form does not appear, click 'view full site' - small writing at the bottom of the page - then once on full site click ‘Contact us’ on top right menu which will take you to the contact form.) 

Message 7-Eleven on Facebook

Message 7 Eleven on Instagram

Tweet to 7-Eleven on Twitter

Call their Head Office on (03) 95410711

Write to them at 2/658 Church St, Richmond, Vic, 3121.

Leave a comment below to let us know if you receive a response.  

Earlier this month we exposed &-Eleven for selling porn magazines Picture and People with headlines such as 'X rated Aussie Teens' and ‘Fresh Teenage Flesh’. These mags are displayed in full view of children, and are often displayed right under the Krispy Kreme donuts. These magazines not only display pornographic content but also regularly feature nip slips and upskirting pics.

Upskirting is a crime in Australia yet men and boys reading this magazine are encouraged to peep on women who have not consented to their images being published and used in this way. 7-Eleven profits from normalising sexual harassment and contributes to a culture of violence against women. Kids who meet at 7-Eleven after school for Slurpees, Chuppa Chups and Krispy Kreme doughnuts are exposed to these harmful messages.

Here are just a few examples of editions showcasing 'nip slips':

You’d think that in an era of #metoo when sexual harassment is condemned everywhere, companies like 7-Eleven would think about their social responsibility to the community. 

Ask their execs to stop selling sexploitation today.

Take Action!

Contact 7-Eleven. Tell them women and girls are not sexual objects and to pull 'unrestricted' pornographic magazines from sale in their stores. 

Website (if viewing on a phone and a contact form does not appear, click 'view full site' - small writing at the bottom of the page - then once on full site click ‘Contact us’ on top right menu which will take you to the contact form.) 

Message 7-Eleven on Facebook

Message 7 Eleven on Instagram

Tweet to 7-Eleven on Twitter

Call their Head Office on (03) 95410711

Write to them at 2/658 Church St, Richmond, Vic, 3121.

Leave a comment below to let us know if you receive a response.  

7-Eleven also claims complaints are 'resolved' - nice try

Classification system fails to protect women and girls: immediate action needed to stop pornification of teen girls for profit