Ad Standards endorses ‘JobSeeker boob job’ ad on Perth bus - weeks after Peter from the Public Transport Authority ordered its removal
Another Ad Standards fail
One man, five days and actually caring about the community has achieved what Ad Standards, a comprehensive advertising Code of Ethics (and accompanying Practice Note), a 22-member panel and a weeks-long review process could not: takedown of a sexist, objectifying advertisement from Perth’s public buses.
Read moreMedia Release: New advertising code of ethics unlikely to rein in repeat corporate offenders
The Australian Association of National Advertisers (AANA) this week released its updated Code of Ethics following a review. While we welcome some new elements in the Code, we have reservations about its overall effectiveness.
Read morePut respect on the menu: Our call to KFC
Collective Shout's letter to KFC heads
Read moreSubmission to AANA Code of Ethics Review
Collective Shout calls for stronger ad code of ethics to rein in harmful sexist advertising
Collective Shout has made a submission to the Australian Association of National Advertisers (AANA) Code of Ethics Review. In this long-needed review, we highlighted the failings of the advertising self-regulatory system and the weaknesses of the existing Code. We also documented the growing body of evidence demonstrating the real-life harms of sexually objectifying portrayals of women.
Read moreSelf-regulated advertising: How many more examples of failure do we need?
Recently, I lodged a complaint with Ad Standards. Using its online complaint form, I reported a larger-than-life, porn-themed advertisement on display in my local shopping centre in Perth, WA. A week later, I received a notice from Ad Standards advising that while the ad was of concern to me, the Community Panel Chair considered that is was “an image of a woman in lingerie”, and that my complaint was of the type that has been “consistently dismissed” by the Community Panel.
Read moreWin! Australia’s advertising code improved!
In a response to community pressure, the code has been improved to better regulate the way sexual appeal is used in advertising.
The Australian Association of National Advertisers (AANA) has updated its Code of Ethics to “better align with community expectations” around using sexual appeal in advertising.
Previously, the Code prohibited advertising which relied on “exploitative and degrading” sexual appeal – meaning a brand had to be found guilty of both exploitative and degrading to be banned.
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