Back-to-back breaches of ad code following Honey Birdette’s ‘visible labia’ video
Westfield-based sex shop chain racks up 50th violation
Read moreAd Standards endorses Honey Birdette upskirting ads after new porn style ads are released
[*Updated*] Repeat offender untouchable under ad industry self regulation
Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’.
Read moreAd industry self-regulation allows pornified representations of women in sport in shopping centres
Sex shop given free rein to broadcast sexist and demeaning portrayals of female athletes
Read moreAd Standards upholds Honey Birdette Complaint: "The images are similar to ones stereotypically seen in a men’s magazine or calendar"
Once again "The advertiser has not provided a response to the Panel's determination"
Read moreLegs spread, vulvas exposed: Champions of Change aid Brett Blundy brand’s faux female empowerment (again)
Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line
Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze.
Read moreSex shop 3-way bondage-Santa: Happy Christmas from your local shopping mall
Honey Birdette rolls out new porny window displays just in time for XMAS holidays
The presence of Santa in public places like shopping malls naturally attracts the interest of children. This fact seems to have no bearing at all on sex store Honey Birdette, which has a long history of appropriating the popular figure of Christmas cheer in its full length window displays.
Read moreAd Standards endorses ‘JobSeeker boob job’ ad on Perth bus - weeks after Peter from the Public Transport Authority ordered its removal
Another Ad Standards fail
One man, five days and actually caring about the community has achieved what Ad Standards, a comprehensive advertising Code of Ethics (and accompanying Practice Note), a 22-member panel and a weeks-long review process could not: takedown of a sexist, objectifying advertisement from Perth’s public buses.
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