Champions of Change fail to take action against sexploitation, super companies prop it up

Sex store sets new record for ad violations with BDSM-porn themed ads

Honey Birdette is keeping Ad Standards busy. Last month the self-regulated ad industry adjudicator reviewed community complaints against a whopping 12 different BDSM-porn themed ads displayed in the sex store’s shop windows.

Ad Standards powerless to enforce compliance with code of ethics

Westfield-based sex shop chain racks up 50th violation

[*Updated*] Repeat offender untouchable under ad industry self regulation

Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’. 

Sex shop given free rein to broadcast sexist and demeaning portrayals of female athletes

Once again "The advertiser has not provided a response to the Panel's determination"

Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line

Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze.