The Ad Standards Board has upheld complaints against sex shop Honey Birdette. The Christmas themed shop front window which featured a lingerie model and the words "Naughty or Nice?" was determined by the Ad Standards Board to be in violation of the Ad Industry code of ethics.Read more
The Ad Standards Board has upheld complaints against Loveables 'Selfies with Besties' ad campaign.
The Facebook ad campaign encouraged participants, including girls aged over 13 years, to upload pictures of themselves 'with their besties' to win a prize. Images that accompanied the campaign included Jennifer Hawkins and other models in their underwear posing for 'selfies.' An accompanying outdoor advertising campaign featured similar imagery on bus shelters and billboards.
And "Naughty Nicole" takes out prize for most popular entry with anti-sexism message
The Mossimo Peepshow ad campaign concluded last Monday (12th March) when it was announced that "Naughty Nicole" had won the competition with her entry - an image of herself holding a sign saying "Mossimo Peepshow = sexist rubbish."Read more
The Ad Standards Board has upheld complaints against an ad described by the complainant as 'larger than life pornography.' The ad, featured prominently on Honey Birdette's shop front windows.Read more
Unilever complains Collective Shout encouraged complaints
The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.
The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx's one and only marketing strategy. We've written about this before.
Nandos has continued its tradition of objectifying women through their latest promotion ‘Little Hotties.’
The 'Little Hotties' microsite for the promotion includes a video of a woman wearing stripper/burlesque style lingerie walking slowly towards the camera with a plate of burgers. Images on the website have the same woman lounging alongside a (badly photoshopped) plate of burgers with the title ‘Little Hotties now showing at a Nandos near you.’ Other images on the site have ditched the burgers altogether and look as though they have been lifted directly from a convenience store porn magazine. Nando's main site links to this website with an image and the question 'Like your chicks hot?'Read more
A supporter alerted us to this billboard via our Facebook page in November 2010. The billboard was located at Logan Village, Queensland.Read more
The Advertising Standards Board has dismissed complaints against lingerie brand "Lovable."
Loveable had struck a deal with a major eating disorders charity and said it was “dedicated to changing the culture surrounding eating disorders and body image”... “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are not created to objectify women’s bodies…”Read more