We recently shared to Facebook the latest Bondage, Discipline, Dominance, Submission, Sadism, and Masochism (BDSM) style posters hanging in Honey Birdette's shop windows for school holidays. We intentionally added blurred sections across the chest and genital region before posting. As a campaigning movement it is important to our strategy that we alert supporters when there is an ad that needs calling out. 

The post read: 

Westfield partners with p*rn giant for back to school child grooming - take action!

Content warning - *we have censored the ad

Our Engagement Coordinator Coralie Alison spotted this graphic p*rn themed Honey Birdette ad at a Westfield shopping centre while back-to-school shopping with young children.

The Playboy-owned s*x shop window ad - labelled ‘Stephanie Black’ - features near naked women in cut-out bondage wear that exposes their genital region. One is topless, wearing nipple pasties.

The shopping centre is currently running kids’ school holiday activities and other promos enticing parents to come purchase children’s school supplies.

Last year Ad Standards upheld community complaints against a similar shop window ad for the ‘Stephanie’ bondage range.

*Take action: Tell Westfield to pull Honey Birdette’s BDSM-p*rn themed ad

Contact Westfield ANZ

Facebook: https://www.facebook.com/WestfieldANZ?mibextid=LQQJ4d

Instagram: https://www.instagram.com/westfieldanz

X: https://x.com/scentregroup?s=21&t=RcbohD8QJxBvbAh0SLE1VA

LinkedIn: https://www.linkedin.com/company/scentre-group/

Let us know if you get a response.

We then got alerted by Facebook that our post had violated their Community Standards on adult sexual solicitation. We were even warned that our account may be restricted or disabled. 

Yet Honey Birdette's post (without blurring) was still able to be up on Facebook for anyone 13 and older to see. 

We disagreed with Facebook's decision and asked for an appeal. 

Our appeal was reviewed and our original post was found to not be in violation of Facebook's Community Standards and was reinstated. 

We (a small charity challenging sexual exploitation) were targeted by Meta (a trillion dollar company) whilst Playboy owned sex shop Honey Birdette wasn't.   

We have also lodged a complaint with Ad Standards and will update our supporters as soon as the Panel makes a determination. We encourage all community members concerned about the pornification of shop front window displays to write to their Shopping Centre management and to lodge their own complaint with Ad Standards. You can lodge a complaint here.

Skincare brand Etto Australia has been found to be in breach of Ad Standards code of ethics after promoting their product in The Good Weekend.

Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.

A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. 

A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.

And the Advertising Standards Board says its ok

This is a billboard advertisement in Brisbane for Honey B’s strip club. See that building behind the billboard? That’s a school.

[UPDATED] Collective Shout supporters have alerted us to this outdoor advertisement for a diet product. The ad urges us to 'Keep Australia Beautiful' by looking like this air brushed, headless model.

[Update: complaints dismissed following appeal to independent reviewer]

Complaints against Rivers '10 deadly deals' catalogue cover have been upheld by the Advertising Standard Board.

Collective Shout had exposed Rivers eroticisation of violence against women last month after supporters found the catalogue included with their local newspaper.

Our supporters began writing to Rivers  and to the ASB to voice their objection to the use of violence against women as a marketing tool.

Tell Rivers what you think of their new approach to advertising

[UPDATE] The Ad Standards Board has dismissed complaints - Read determination here.

We have received several emails from Collective Shout supporters about the latest Rivers Catalogue.

Collective Shout speaks out against billboards depicting violence against women and gets results

Collective Shout supporter Patrice had posted a message about this billboard on our community page. We followed that up with a blog post encouraging other supporters to take action by writing to the Advertising Standards Board. The Advertising Standards Board have upheld complaints against Calvin Klein billboards in Sydney and Melbourne. Thanks to all who made their voices heard on this issue. As reported by the Herald Sun: