The Board noted the advertised product is clothing and considered that it was not exploitative to use a woman wearing the advertised product. The Board noted that the woman is shown to lift her top up and expose her stomach. The Board noted the complainant’s concern that by showing a woman in the act of undressing the advertisement presents the woman as a sexual object.
The Board noted that the tagline, which features across each image and covers the woman’s torso, says “Everything 50-70% off” and considered that the woman’s partial removal of her clothing is a physical demonstration of this rather than a suggestion that the woman is a stripper.
The Board acknowledged that some members of the community would prefer that female models were not used to advertise clothing in this manner but considered that in the context of a clothing sale the images of the woman lifting her top to reveal a naked stomach and back were not exploitative and/or degrading of this, or any other, woman.
Advertising code of ethics must change!
Sign the petition to change advertising standards here.
Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.Read more
A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country.Read more
A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.Read more
And the Advertising Standards Board says its ok
This is a billboard advertisement in Brisbane for Honey B’s strip club. See that building behind the billboard? That’s a school.Read more
[Update: complaints dismissed following appeal to independent reviewer]
Complaints against Rivers '10 deadly deals' catalogue cover have been upheld by the Advertising Standard Board.
Collective Shout had exposed Rivers eroticisation of violence against women last month after supporters found the catalogue included with their local newspaper.
Our supporters began writing to Rivers and to the ASB to voice their objection to the use of violence against women as a marketing tool.Read more
Collective Shout speaks out against billboards depicting violence against women and gets results
Collective Shout supporter Patrice had posted a message about this billboard on our community page. We followed that up with a blog post encouraging other supporters to take action by writing to the Advertising Standards Board. The Advertising Standards Board have upheld complaints against Calvin Klein billboards in Sydney and Melbourne. Thanks to all who made their voices heard on this issue. As reported by the Herald Sun:Read more