[*Updated*] Repeat offender untouchable under ad industry self regulation

Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’. 

Collective Shout's letter to KFC heads

"The advertiser did not provide a response" (again)

And ignores the global research in the process

The latest case reports from the ad industry's self regulatory body, Ad Standards, have been published and for the third month in a row Honey Birdette's porn themed ads have been given the green light for display in family friendly shopping centres. 

Inconsistent rulings show ad industry self-regulation failure

Not sexually suggestive, but is sexually suggestive. Just two women posing in their underwear, but also two women in sexy lingerie expressing their sexuality.  

“…the woman’s nipples were partially obscured by the black lace detailing….the woman’s genitals were not visible...women’s nipples and full breasts were obscured”

"The slogan has obvious sexual innuendo attached to it."

The panel considered that the relevant audience for this advertisement would be broad and include children. 

However, the best interests of children were disregarded because the sex trade has a right to promote its business, sexually objectifying and exploiting women.

Sexualised Beatles lyrics printed on Wicked Camper