Family mall sex store racks up new violations for 'exploitative' and 'overtly sexual' ads

*Content warning (Note: These larger-than-life shop window ads were shown to children in family shopping centres across the country)

Honey Birdette was found in breach of advertising Code of Ethics nine times in a single month. It's a new record for the Playboy-owned and Westfield resident sex store chain.

Three breaches in one month for Playboy sex shop

Ad Standards has issued rulings on a new set of pornified Honey Birdette shop window ads after a series of community complaints. The decisions came just weeks after Honey Birdette attracted its 70th ad violation for breaching the Australian Association of National Advertisers Code of Ethics.

Honey Birdette whip + paddle ad ruled "not strongly sexual"

*Content warning

Last month Perth mum of four Lyn Swanson Kennedy paid for an independent review into an Ad Standards determination after the Community Panel gave the green light to a huge OnlyFans billboard at a busy intersection. The billboard created a stir of controversy with over 6000 people signing a petition for the land owner to have it removed. 

A porn billboard just three blocks from a Perth primary school has received a thumbs up from the ad industry self regulator. The Ad Standards Community Panel ruled in favour of the advertiser to the detriment of community members - vulnerable kids included - dismissing hundreds of complaints about the gargantuan streetside suburban porn ad.

In its latest failure to protect community members from exposure to harmful, porn themed ads which objectify women, Ad Standards has ruled against its own panel members in defence of Playboy owned sex shop Honey Birdette’s shop window ad.

[*Updated*] Repeat offender untouchable under ad industry self regulation

Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’. 

Collective Shout's letter to KFC heads

"The advertiser did not provide a response" (again)

And ignores the global research in the process

The latest case reports from the ad industry's self regulatory body, Ad Standards, have been published and for the third month in a row Honey Birdette's porn themed ads have been given the green light for display in family friendly shopping centres.