The panel considered that the relevant audience for this advertisement would be broad and include children. 

However, the best interests of children were disregarded because the sex trade has a right to promote its business, sexually objectifying and exploiting women.

Sexualised Beatles lyrics printed on Wicked Camper

"Images are inappropriate for viewing by children"

I was recently scrolling through social media when a disturbing sponsored ad showed up in my feed. It instantly didn't sit right with me.

“The Board noted the images featuring a topless model next to an elephant. . . . and considered that the model’s nipples are not visible and while there is no need for the model to be topless this is not of itself a breach of the Code.”

Man is fully clothed, woman wears body paint and yet “The Board noted that the woman’s nipples are sufficiently covered by body paint . . .”

"Sexism is not always obviously violent, exploitative or degrading. It can be unintended or disguised innocently as humour, but it is always insidious, offensive to and exclusionary of its victims."

"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"

"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"

Complaint about porn brand advertising and its impact on children mischaracterised as complainant being "offended by images of lingerie clad women in shopping malls where children can see them."