The suburban shopping centre sex shop still ignores Ad Standards with impunity 

Victoria must legislate to enforce weak ad industry self-regulation

But Honey Birdette ignores Ad Standards once again

Honey Birdette and shopping centre management continues to ignore Ad Standards

As usual Honey Birdette ignores the ruling; continues violating advertising standards

As expected: "The advertiser has not provided a response to the Panel's determination"

Will this decision be enforced? Of course not

Qld registered Wicked Camper van (registration 035 YML) with the slogan: ‘You obviously mistaken me for someone who gives a fuck’

In previous years, sex shop Honey Birdette Christmas shopfront ad campaigns have typically featured Santa Claus. One depicted the beloved children’s icon on his back being straddled by a lingerie-clad model, another with him tugging at a model’s underwear, and another BDSM-themed scenario shows Santa bound and gagged alongside a model in red lingerie.

It’s safe to say that our expectations for 2018 were low.

This is why we need legislation against Wicked Campers.

Ad Standards has upheld complaints against a Wicked Camper van emblazoned with the slogan “Nothing says romance like choking on a d*ck because you’re choosing his penis over air. Now that’s love.”

According to Mumbrella, complainants argued the vans were “highly inappropriate for children”, “damaging for under age children” and “vulgar”.

One complaint said: “They keep showing a disregard and just change the slogans to something else vulgar or offensive. When will people and children’s rights be protected from marketing material put out by this company. They do it with intention. That is proven.”

The Panel upheld complaints on the basis that the advertisement contained an explicit sexual reference and did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and was therefore in breach of Section 2.4 of the code.

This slogan, however, is not merely referencing a sex act- it is trivialising an act of sexual violence against women.

To date, Ad Standards has upheld more than 80 complaints against Wicked Campers, yet Wicked Campers refuses to comply with rulings.

Tasmania, ACT and Queensland have passed laws to deregister Wicked Camper vans if they do not abide by Ad Standards rulings. Collective Shout has called on Victoria, New South Wales, Western Australia and South Australia to do the same.

MPs in South Australia will gather on the steps of Parliament house on Wednesday, 5th December at 9.30 am to speak about the need to take action against Wicked Campers. We encourage our South Australian supporters to attend.

Sign the petition - together we can end Wicked Campers' mobile misogyny once and for all