Victoria must legislate to enforce weak ad industry self-regulationRead more
Honey Birdette and shopping centre management continues to ignore Ad StandardsRead more
As usual Honey Birdette ignores the ruling; continues violating advertising standardsRead more
As expected: "The advertiser has not provided a response to the Panel's determination"Read more
Will this decision be enforced? Of course notRead more
Wicked Campers fails to respond to Ad Standards, triggering new Qld legislation to de-register offending vehicle
Qld registered Wicked Camper van (registration 035 YML) with the slogan: ‘You obviously mistaken me for someone who gives a fuck’Read more
In previous years, sex shop Honey Birdette Christmas shopfront ad campaigns have typically featured Santa Claus. One depicted the beloved children’s icon on his back being straddled by a lingerie-clad model, another with him tugging at a model’s underwear, and another BDSM-themed scenario shows Santa bound and gagged alongside a model in red lingerie.
It’s safe to say that our expectations for 2018 were low.Read more
This is why we need legislation against Wicked Campers.
Ad Standards has upheld complaints against a Wicked Camper van emblazoned with the slogan “Nothing says romance like choking on a d*ck because you’re choosing his penis over air. Now that’s love.”
According to Mumbrella, complainants argued the vans were “highly inappropriate for children”, “damaging for under age children” and “vulgar”.
One complaint said: “They keep showing a disregard and just change the slogans to something else vulgar or offensive. When will people and children’s rights be protected from marketing material put out by this company. They do it with intention. That is proven.”
The Panel upheld complaints on the basis that the advertisement contained an explicit sexual reference and did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and was therefore in breach of Section 2.4 of the code.
This slogan, however, is not merely referencing a sex act- it is trivialising an act of sexual violence against women.
To date, Ad Standards has upheld more than 80 complaints against Wicked Campers, yet Wicked Campers refuses to comply with rulings.
Tasmania, ACT and Queensland have passed laws to deregister Wicked Camper vans if they do not abide by Ad Standards rulings. Collective Shout has called on Victoria, New South Wales, Western Australia and South Australia to do the same.
MPs in South Australia will gather on the steps of Parliament house on Wednesday, 5th December at 9.30 am to speak about the need to take action against Wicked Campers. We encourage our South Australian supporters to attend.
The Panel noted that the advertisement was in the widow of shopping centres and considered that the relevant audience for this advertisement would be broad, and include children.
The Panel considered the second image. The Panel considered that the poses of the women in this advertisement were more sexualised, with the women holding each other as though they are about to kiss. The Panel noted that the bottom of the body suite worn by the woman who was standing was extremely high-cut and exposed a large amount of the woman’s groin area. The Panel considered that this in combination with the sexualised pose of the women was a highly-sexualised image which did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and that the advertisement did breach Section 2.4 of the Code.
Ad Industry self-regulation means they get away with it
"The advertiser has not provided a response to the Panel's determination"
Sign the petition to Westfield hereRead more
With no legislation in Western Australia forcing Wicked to comply, expect to see this van again
"This transport advertisement has a WA registration of 1DEA.616 and with text displayed on the boot stating "I'm here for the *bukakke."
*This sexually explicit term refers to a practice seen in hardcore pornography.