Family mall sex store racks up new violations for 'exploitative' and 'overtly sexual' ads

*Content warning (Note: These larger-than-life shop window ads were shown to children in family shopping centres across the country)

Honey Birdette was found in breach of advertising Code of Ethics nine times in a single month. It's a new record for the Playboy-owned and Westfield resident sex store chain.

Three breaches in one month for Playboy sex shop

Ad Standards has issued rulings on a new set of pornified Honey Birdette shop window ads after a series of community complaints. The decisions came just weeks after Honey Birdette attracted its 70th ad violation for breaching the Australian Association of National Advertisers Code of Ethics.

Skincare brand Etto Australia has been found to be in breach of Ad Standards code of ethics after promoting their product in The Good Weekend.

Honey Birdette's BDSM-porn themed ads found in breach of ad code of ethics [*Content warning]

Brand 'kidfluencers' at risk of sexual exploitation

Parent plea to 'let kids stay kids'

Sex store sets new record for ad violations with BDSM-porn themed ads

Honey Birdette is keeping Ad Standards busy. Last month the self-regulated ad industry adjudicator reviewed community complaints against a whopping 12 different BDSM-porn themed ads displayed in the sex store’s shop windows.

Westfield-based sex shop chain racks up 50th violation

The suburban shopping centre sex shop still ignores Ad Standards with impunity 

Victoria must legislate to enforce weak ad industry self-regulation