A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.Read more
Thousands support Sydney mother’s petition against misogynistic Wicked Campers.Read more
The Ad Standards Board has upheld complaints against sex shop Honey Birdette. The Christmas themed shop front window which featured a lingerie model and the words "Naughty or Nice?" was determined by the Ad Standards Board to be in violation of the Ad Industry code of ethics.Read more
More misogyny from Zoo as Ad Standards Board ruling ignored
We've helped bring down Zoo weekly's 'hottest asylum seeker' competition, made complaints to the Ad Standards Board about its sexist ads on Facebook and called on Coles and Woolworths supermarkets to stop selling the sexist mag. But Zoo refuses to change, ignoring a recent ruling from the Ad Standards Board that posts on their Facebook page were demeaning and discriminated against women.Read more
The Ad Standards Board has upheld complaints against Loveables 'Selfies with Besties' ad campaign.
The Facebook ad campaign encouraged participants, including girls aged over 13 years, to upload pictures of themselves 'with their besties' to win a prize. Images that accompanied the campaign included Jennifer Hawkins and other models in their underwear posing for 'selfies.' An accompanying outdoor advertising campaign featured similar imagery on bus shelters and billboards.
More sexploitation from a repeat corporate offender
[UPDATE] The Ad Standards Board has upheld complaints against Lynx. Read more.
A Revised version of ad is now appearing on television. If you've seen the new ad you can submit a complaint here.
Men's deodorant brand Lynx - owned by Unilever - has added to it's ongoing list of degrading ads with the company's latest promotion, "Lynx, cleans your balls."
And "Naughty Nicole" takes out prize for most popular entry with anti-sexism message
The Mossimo Peepshow ad campaign concluded last Monday (12th March) when it was announced that "Naughty Nicole" had won the competition with her entry - an image of herself holding a sign saying "Mossimo Peepshow = sexist rubbish."Read more
The Ad Standards Board has upheld complaints against an ad described by the complainant as 'larger than life pornography.' The ad, featured prominently on Honey Birdette's shop front windows.
Click to open ASB Case Report (PDF)Read more
Unilever complains Collective Shout encouraged complaints
The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.
The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx's one and only marketing strategy. We've written about this before.