"The Advertiser did not provide a response"

The Panel noted that the advertisement was in the widow of shopping centres and considered that the relevant audience for this advertisement would be broad, and include children.

The Panel considered the second image. The Panel considered that the poses of the women in this advertisement were more sexualised, with the women holding each other as though they are about to kiss. The Panel noted that the bottom of the body suite worn by the woman who was standing was extremely high-cut and exposed a large amount of the woman’s groin area. The Panel considered that this in combination with the sexualised pose of the women was a highly-sexualised image which did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and that the advertisement did breach Section 2.4 of the Code.

Ad Industry self-regulation means they get away with it 

"The advertiser has not provided a response to the Panel's determination"

Sign the petition to Westfield here

Our Queensland Volunteer Coordinator Angela shares her experience of a two year long fight trying to get a strip club billboard taken down. While the Advertising Standards Board upheld complaints, the strip club owner refused to take it down- and the current system of advertising (self) regulation means he doesn't have to, and that there are no penalties for non-compliance.

Honey Birdette, the sex shop masquerading as a high end lingerie store, continues to blatantly disregard rulings from the Advertising Standards Board in regards to their porn-themed advertising.

Despite the Advertising Standards Board upholding complaints for various large store front posters featuring soft-core porn imagery, including one showing a woman with tape over her nipples, Honey Birdette have highlighted one of the gaping holes in the system of ad industry regulation by refusing to comply with ASB rulings.

So it's no great surprise they've done it again- defiantly.

Click here to read the Ad Standards Board Case Report

Sex shop has seven days to remove sex toys

Thousands support Sydney mother’s petition against misogynistic Wicked Campers.

Click here to read the Ad Standards Board case report

The Ad Standards Board has upheld complaints against sex shop Honey Birdette. The Christmas themed shop front window which featured a lingerie model and the words "Naughty or Nice?" was determined by the Ad Standards Board to be in violation of the Ad Industry code of ethics. 

More misogyny from Zoo as Ad Standards Board ruling ignored

We've helped bring down Zoo weekly's 'hottest asylum seeker' competition, made complaints to the Ad Standards Board about its sexist ads on Facebook and called on Coles and Woolworths supermarkets to stop selling the sexist mag. But Zoo refuses to change, ignoring a recent ruling from the Ad Standards Board that posts on their Facebook page were demeaning and discriminated against women.