• About
    About Our Team Board Members Ambassadors Partners
  • Campaigns
    Campaigns Our Wins Submissions Brands
  • Join Us
    Join Us Events Become a CSR Pledge Partner
  • Request a speaker
  • Resources
    Resources Parents and Carers The Research Porn harms
  • News
    News Media Releases YouTube In the Media
  • Donate
Donate

Pages tagged "Ad Standards complaint upheld"


Ad Standards uphold complaints over sexist Kittens Car Wash billboard

Posted on News by Caitlin Roper · January 09, 2019 10:55 PM

Ad Standards has upheld complaints over a prominent Kittens Car Wash billboard in Melbourne, where sleazy men pay women in g-string bikinis to feign interest in them wash their cars.

Screen_Shot_2019-01-07_at_11.07.58_am.png

A complaint made to Ad Standards read as follows:

It’s sexist and degrading to women. It encourages the notion that women’s bodies are for the sexual gratification of men. It’s in a highly visible area where families with children (including myself) pass by every day. It’s also primarily there to promote the associated strip club and as such is advertising sexual services in a prominent public position. It is demeaning and overtly sexual for a company who only wash cars. The workers wear bikinis to wash your car but the billboard is also to promote the strip club also called Kittens. It is on a prominent corner of a high traffic area.

Screen_Shot_2019-01-07_at_4.04.19_pm.png

Ad Standards considered the complaint, noting that the woman’s body was being used as an object to advertise the service. The panel found that the advertisement was in breach of Section 2.2 of the code which states: “Advertising or marketing communications should not employ sexual appeal in a manner which is exploitative or degrading of any individual or group of people.”

The panel also considered the woman’s pose was “seductive and highly sexualised”, finding it was in breach of Section 2.4 of the code, which requires advertisers to treat sex, sexuality and nudity with sensitivity to the relevant audience.

Kittens Car Wash has a long history of using sexist and sexually objectifying imagery to advertise their sexist business. The ‘Kittens School of Striptease’ bus advertisement sat on the corner of a major intersection in Melbourne in full view of traffic parked next to a bikini carwash. After Ad Standards upheld complaints against it in 2010, Kittens continued to use the same image on a number of different vehicles. Read more.

Screen_Shot_2019-01-07_at_4.06.32_pm.png

See also:

Sexist and outdated: Kittens Carwash pays women to wash cars in bikinis

Ad Standards Board bans Kittens Carwash Striptease bus ad

Kittens Car Wash comes under fire from feminists for paying its female workers to clean vehicles wearing nothing more than bikinis and g-strings- Daily Mail


A world free of sexploitation is possible!


You can defend their right to childhood

Your gift will fuel the fight

Give Today
  • Sign in with Facebook
  • Sign in with Twitter
  • Sign in with Email


Collective Shout

  • Home
  • About
  • FAQ
  • Join
  • Contact

Latest Campaigns

  • Honey Birdette
  • Instagram
  • Pornhub
  • Etsy

Trending Now

  • SHEIN ad sexualises young teen - Collective Shout
  • ‘It’s yours + you can do anything you want’: Etsy sells replica 8-year-old girls for men’s simulation of child rape - Collective Shout
  • E-commerce platform Made-in-China.com selling sex dolls modelled off of toddler girls - Collective Shout

Follow us on our socials

© 2022 Collective ShoutCreated with Heartburst
Sign in with Facebook, Twitter or email.
ACNC Registered Charity

Collective Shout is a not-for-profit company limited by guarantee and is governed by a board of directors. We are an independent registered charity with no affiliation to religious or political institutions.