In 2019 we first exposed Playboy-owned sex store Honey Birdette sexing up breast cancer for profit, utilising the logo of breast cancer charity McGrath Foundation to lend legitimacy to its sexual objectification of women.

2 hours to take down Cat Mountain’s porn-themed ads

Honey Birdette solidifies union with porn brand

[*Updated*] Repeat offender untouchable under ad industry self regulation

Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’. 

Sex shop given free rein to broadcast sexist and demeaning portrayals of female athletes

So-called ‘Male Champions of Change’ shopping centre CEOs facilitating objectification of women in sport while claiming to ‘stamp out sexism’