A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.Read more
“gratuitous and objectified women...therefore sexist and likely to cause serious and widespread offence” - Advertising Standards Authority UKRead more
The Advertising Standards Board upheld complaints against the following 'Fresh One' coffee Facebook ads.
You can read the Advertising Standards Board determination here.
Perth based coffee brand 'Fresh One' uses sexually objectifying porn inspired advertising to sell coffee beans. These are just a few examples.
These images are screen grabs of pop-up advertisements on Ultra Tune's website. Read more about Ultra Tune's sexist ad campaign here.
Car parts and service chain Ultra Tune are facing a flood of complaints on social media in response to its sexist ‘We’re into rubber’ TV commercial. The BDSM themed ad for car tyres depicts two rubber-clad dominatrix women brandishing a whip and feigning sexual arousal as they caress the tyres, while a male employee smiles and nods to himself, signifying his enjoyment.
Ultra Tune’s Facebook page has become overrun with complaints by men and women who have seen the commercial, pledging to not have their car serviced at Ultra Tunes while women are depicted as “fetish objects” to sell products and services.Read more
Thousands support Sydney mother’s petition against misogynistic Wicked Campers.Read more
Facebook users criticise coffee company for ‘outdated’ and ‘misogynistic’ advertising
UPDATE! Coffee bean distributor roasted over porn-inspired ads takes down Facebook page via Smart Company
Last week one of our supporters, Rachel, contacted us regarding Perth-based coffee company Fresh One’s Facebook page, full of sexist and porn-inspired advertising material.Read more
Schick For Men criticised for using sexual objectification of women to sell razors
Last week Lucy, one of our supporters, alerted us to Schick For Men’s sexist and objectifying new commercial and competition. The commercial depicted a young woman ripping off her t-shirt, urging viewers to ‘click here to see what happens next’. Upon following the link, viewers were directed to a video of the same woman, topless, with various objects obscuring her naked breasts from view.Read more