In late 2015, model Gisele Bündchen starred in an advertising campaign for Stuart Weitzman, a luxury American footwear brand. In one shot for the campaign, Bündchen reclines in a white shirt, its buttons undone to the middle of her chest and her legs bare; in another she squats, topless, in black slacks. Her body becomes the salient point of each of the black and white images, with Weitzman’s shoes reduced to monochromatic props for Bündchen’s prone body in its various states of undress. 

We've spent years dealing with Ad Standards, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."

We've made a list of flaws in the current system, and narrowed it down to 25. 

Another brand has been added to our #CrossedOff list after using harmful and unnecessary sexualisation to sell products. 

Via the Herald Sun

A WOMEN’S campaign group want posters advertising a CBD entertainment venue removed, claiming it aligns women with meat.

Collective Shout has received numerous complaints since November about the posters advertising Schnitz ‘n’ Tits.

We have been receiving complaints against hardware store Total Tools since last year. 

We contacted them in December and this was their reply:

"Apologies if our artwork choice has offended you. We will certainly use your feedback in deciding future artwork for our catalogues."

On their blog they claim to encouraging their female franchise community. But objectifying and sexualising women in marketing and advertising doesn't make for a very welcoming work environment for women. 

Click here to view the Ad Standards Board case report

Trondheim, a city in Norway, has taken action to fight negative body image issues by addressing the barrage of advertising featuring semi-naked models and images that have been digitally altered. 

 

Join #ICutCalvin on social media

Calvin Klein recently promoted a glamorised "up-skirting" ad. Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent.

Join the global social media campaign calling on Calvin Klein to remove the ad, and to issue a letter of apology to victims of sexual harassment and assault everywhere.

Honey Birdette, the sex shop masquerading as a high-end lingerie store has a long history of using pornographic images of women in their shop front advertising. And they've been getting away with it- for years.

**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign

A representative from Rusty made the following statement in an email to one of our staff members: