Today, from Melinda Tankard Reist's blog
Why would Woolworths associate itself with the objectification of women?Read more
Lynx now include women in their range of products at the "Lynx Lodge."
We already know that Lynx produces some of the most sexist and degrading advertising you can find (or rather - finds you). So I'm not sure why I was surprised to hear that Lynx is opening a resort called "The Lynx Lodge."Read more
Advertising Standards Board upholds complaints against 'Have an Affair' billboard
The Advertising standards board has upheld complaints against Ashley Madison 'Have an Affair' billboard. Ashley Madison is an online 'dating' service for 'cheaters.' The billboard has now been pulled down.Read more
Learn Italian, play skirmish, do gymnastics, get some porn
Following on from Ryl Harrison's article challenging Makita's sexist advertising which featured some great examples of letter writing, we thought you might like to read this letter which Rose has sent to her local newspaper.
Local newspapers increasingly have this odd mix of family and community stories alongside invitations to visit the local brothel or sex shop. Rose decided it was worth speaking up about. On'ya Rose! We look forward to hearing their response.Read more
Today a special guest post by Collective Shout member Ryl Harrison.
Ryl's experience and persistence with challenging Makita power tools on sexist advertising in their catalogues has shown results. Makita now appears to be stepping away from using sexist imagery in their advertising, although they’re not quite there yet. Read on to see how Ryl went about challenging Makita and what you can do to help. We agree with Ryl, it’s worth speaking up.Read more
Recently, one of our members wrote on our community page about the Ashley Madison billboard at Sydney Airport.
Many others have emailed us about the same billboard. It features a naked woman, complete with ‘sultry’ facial expression and reads
“Life is short. Have an affair.”Read more
As published on Melinda Tankard Reist's blog.
Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.Read more
Melinda Tankard Reist appeared on web program the Gruen sessions. Melinda did a great job of challenging the sexist and objectifying portrayal of women in advertising. You can watch the video at the following link. It goes for about half an hour and is worth taking the time to watch.
Visit the link and select "portrayal of women in advertising" from the menu. Video no longer available.
The Gruen Sessions - portrayal of women in advertising.