“gratuitous and objectified women...therefore sexist and likely to cause serious and widespread offence” - Advertising Standards Authority UK

The Advertising Standards Board upheld complaints against the following 'Fresh One' coffee Facebook ads.

You can read the Advertising Standards Board determination here. 

Perth based coffee brand 'Fresh One' uses sexually objectifying porn inspired advertising to sell coffee beans. These are just a few examples.

These images are screen grabs of pop-up advertisements on Ultra Tune's website. Read more about Ultra Tune's sexist ad campaign here.

Car parts and service chain Ultra Tune are facing a flood of complaints on social media in response to its sexist ‘We’re into rubber’ TV commercial. The BDSM themed ad for car tyres depicts two rubber-clad dominatrix women brandishing a whip and feigning sexual arousal as they caress the tyres, while a male employee smiles and nods to himself, signifying his enjoyment.

Ultra Tune’s Facebook page has become overrun with complaints by men and women who have seen the commercial, pledging to not have their car serviced at Ultra Tunes while women are depicted as “fetish objects” to sell products and services.

Thousands support Sydney mother’s petition against misogynistic Wicked Campers.

Facebook users criticise coffee company for ‘outdated’ and ‘misogynistic’ advertising

Schick For Men criticised for using sexual objectification of women to sell razors

Last week Lucy, one of our supporters, alerted us to Schick For Men’s sexist and objectifying new commercial and competition. The commercial depicted a young woman ripping off her t-shirt, urging viewers to ‘click here to see what happens next’. Upon following the link, viewers were directed to a video of the same woman, topless, with various objects obscuring her naked breasts from view.

Isuzu Ute Australia is holding an “X rated” competition to promote a new model Ute. Displaying the the text “The New “XRated D-Max” Isuzu is offering “5 hot nights”for “you and three mates” as the prize. Advertising imagery and associated text makes it clear that this prize amounts to sex tourism.

Wicked Campers ignores ad standards again with ‘fat girls are harder to kidnap’ slogan

[UPDATE 23rd April] – Wicked Campers breaches Ad Standards for the fourth time this month

Wicked Campers has once again violated Advertising Standards with its latest slogan “fat girls are harder to kidnap.” The vehicle hire company is a repeat offender, well known for printing vile and degrading slogans on its vans.