Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.

This is despite increasing community support, matched by public policy efforts to counter violence against women.

Flick through any glossy high fashion magazine today, and you will be confronted with images of women who have been assaulted, brutalised or murdered.

"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people using the food court . . . the content is too sexualised for this broad audience which would include children."

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women.

Consumers lodged complaints with the Advertising Standards Board after being exposed to the sexualised content which was playing on TV screens in the retailer’s front windows in full view of passers by including children.

"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"

Take Action against sexist promotions

Via Yahoo7 News

A Sydney pub has been slammed for its "sexist" promotion offering free meals for "hot" women.

The former family-friendly pub, Petersham Inn, in Sydney's inner west, has recently transformed into an American-style sports bar, including an adult entertainment venue featuring strip shows.

"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"

Presently unpublished

The Ad Standards Board dismissed complaints against Cotton On's 'Brazilian' advertisements on social media. Read the case report below:

Originally published on The Conversation

Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.

Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.

If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.