Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.
This is despite increasing community support, matched by public policy efforts to counter violence against women.Read more
"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people using the food court . . . the content is too sexualised for this broad audience which would include children."Read more
Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.
Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…
“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”
It’s simply unacceptable.
While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification.
Join the call for a simple solution!
The research is clear that…
- Sexually objectifying portrayals of women are harmful – especially to young girls.
- Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.
But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.
Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.
While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women.
Consumers lodged complaints with the Advertising Standards Board after being exposed to the sexualised content which was playing on TV screens in the retailer’s front windows in full view of passers by including children.Read more
"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"Read more
Take Action against sexist promotions
Via Yahoo7 News
A Sydney pub has been slammed for its "sexist" promotion offering free meals for "hot" women.
The former family-friendly pub, Petersham Inn, in Sydney's inner west, has recently transformed into an American-style sports bar, including an adult entertainment venue featuring strip shows.
"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"Read more
Presently unpublishedRead more
The Ad Standards Board dismissed complaints against Cotton On's 'Brazilian' advertisements on social media. Read the case report below:
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more