A UK gym has been called out for sexist billboard advertisements depicting a woman's backside alongside the slogan "There's better things to be stuck behind than the car in front."

Campaigns Manager Caitlin Roper was quoted in the Huffington Post:

“The Board noted the images featuring a topless model next to an elephant. . . . and considered that the model’s nipples are not visible and while there is no need for the model to be topless this is not of itself a breach of the Code.”

The final decision came down to whether a finger hooked in the side of a g-string was “part of the woman’s pose” or intended to look like she's pulling them down

Man is fully clothed, woman wears body paint and yet “The Board noted that the woman’s nipples are sufficiently covered by body paint . . .”

Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.

This is despite increasing community support, matched by public policy efforts to counter violence against women.

Flick through any glossy high fashion magazine today, and you will be confronted with images of women who have been assaulted, brutalised or murdered.

"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people using the food court . . . the content is too sexualised for this broad audience which would include children."

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women.

Consumers lodged complaints with the Advertising Standards Board after being exposed to the sexualised content which was playing on TV screens in the retailer’s front windows in full view of passers by including children.

"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"

Take Action against sexist promotions

Via Yahoo7 News

A Sydney pub has been slammed for its "sexist" promotion offering free meals for "hot" women.

The former family-friendly pub, Petersham Inn, in Sydney's inner west, has recently transformed into an American-style sports bar, including an adult entertainment venue featuring strip shows.