The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s use of degrading gender stereotypes, its vilification of women resulting in multiple Ad Standards’ rulings against it and the engagement of known perpetrators of sexual assault and domestic violence in the production of its ads. 

Ultra Tune's sexist ads were broadcast during the Australian Open, including the women's matches, serving to undermine the public's celebration of women in elite sport. 

Last month, we wrote to Craig Tiley, CEO of Tennis Australia and Tournament Director for the Australian Open, who is also a Male Champion of Change to "end everyday sexism", and asked him to inform Channel 9 that he did not want Ultra Tune to be represented as a sponsor of his tennis-related events. We have not received a response. 

Click here to read the full letter. 

See also:

SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Why is a rapist fronting a major TV campaign?

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

Sex shop brand's female face a front for male profiteers

Sex shop retailer Honey Birdette spouts a great deal about female 'empowerment'. Despite the talk, after 8 years, 42 breaches of the advertising Code of Ethics and numerous, exploitative PR stunts, the company is renowned for harming women - in its own ranks and in the communities it operates in. 

British lingerie brand Agent Provocateur, known for its sexualising ad campaigns, has released a commercial featuring elite female athletes in lingerie. The ad includes gymnast Georgia-Mae Fenton, climber Sasha Digiulian, pole vaulter Alysha Newman and hurdler and sprinter Queen Harrison Claye.

The ad shows slow panning shots of the women’s g-string clad backsides, close ups of women’s bouncing breasts and bodies, as well as footage of the women competing, still wearing lingerie. 

Honey Birdette have shared their latest advertising campaign, set to coincide with the Sydney Mardi Gras festival. The campaign depicts an orgy, featuring naked men and women whose bodies are painted in the Pride colours. Many of the women included are headless, but their naked breasts made it into the frame (we've blurred the image below).

Lesbians have slammed sex shop Honey Birdette for fetishising and objectifying lesbians in its latest ad campaign. The ‘Fluid’ campaign, set to coincide with the forthcoming Sydney Mardi Gras Festival, depicts an orgy of naked men and women with bodies painted in Pride colours, groping each other.

"In a world where lesbians are harassed and attacked for our sexuality, for not being available to men, this is a dangerous game to play with lesbian lives."

Creative Director Chris Taylor slams Ad Standards in article for Mumbrella

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