We have been receiving complaints against hardware store Total Tools since last year.
We contacted them in December and this was their reply:
"Apologies if our artwork choice has offended you. We will certainly use your feedback in deciding future artwork for our catalogues."
On their blog they claim to encouraging their female franchise community. But objectifying and sexualising women in marketing and advertising doesn't make for a very welcoming work environment for women.
Trondheim, a city in Norway, has taken action to fight negative body image issues by addressing the barrage of advertising featuring semi-naked models and images that have been digitally altered.
Join #ICutCalvin on social media
Calvin Klein recently promoted a glamorised "up-skirting" ad. Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent.
Join the global social media campaign calling on Calvin Klein to remove the ad, and to issue a letter of apology to victims of sexual harassment and assault everywhere.Read more
*Update: Westfield and Vicinity Centres have directed Honey Birdette to pull down its highly sexualised signage
Honey Birdette, the sex shop masquerading as a high-end lingerie store has a long history of using pornographic images of women in their shop front advertising. And they've been getting away with it- for years.
Despite Advertising Standards Board rulings that their highly sexualised ads are in breach of codes and standards, Honey Birdette refuses to comply with rulings, even going so far as to post on their Facebook page, "Nobody tells Honey B's when to take down her signage!"
**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign
A representative from Rusty made the following statement in an email to one of our staff members:
Thank you for bringing the imagery to our attention. We are deleting the content that relates to Mimi on the bed “Missing Pants” campaign. All online imagery will be down over the next 48 hours and our sales team have been informed not to use that poster in store windows.
Perth's Indi Bar has taken down an image from their Facebook page after a barrage of complaints from Facebook users accusing them of promoting rape culture and violence against women. The image, referencing an act of sexual violence common in pornography, was an ad for their hot dogs and beer.
It’s 2016, and yet women’s bodies are still being used to sell everything from beer to burgers to organ donation. Are we ok with this? Caitlin from Collective Shout gives us her two cents.Read more
We all know sex sells. But what type of sex is being sold, and what are the implications for women and girls?
The clamor surrounding Kim Kardashian’s full frontal nude has finally started to subside, and my news feed, haggard and tired, can take a well-needed breather. There were many tweets about choice and empowerment. The heated (and old) debates about “slut shaming” and women’s sexual freedom resurfaced. There was even another nude, though this time Kim was accompanied by another young, it-girl.
“Sex sells”, so why not flaunt it? Yes, sex certainly does sell, and Kim’s nude is a good case in point. But this nude is just one of many images that exist on a broader trajectory of exploitation, in which women are stripped bear, consumed and discarded, until another nude appears on social media grapevine. The sexual exploitation of women through visual media is not a new phenomenon. In fact it is so ubiquitous that we rarely pause to ask why these images continue to be so pervasive. By accepting the objectification of women or simply looking the other way, we not only fail to question the broader systems of power these representations speak to – we actively sustain them as well.Read more