We've spent years dealing with Ad Standards, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."
We've made a list of flaws in the current system, and narrowed it down to 25.Read more
Another brand has been added to our #CrossedOff list after using harmful and unnecessary sexualisation to sell products.
A supporter contacted us asking why she and her children have to be subjected to pornified images in while in her local hair salon.
We have emailed MUK to let them know our feedback. You can contact them too. For tips on what to include in your letter see our Lodge a Complaint page.Read more
Via the Herald Sun
A WOMEN’S campaign group want posters advertising a CBD entertainment venue removed, claiming it aligns women with meat.
Collective Shout has received numerous complaints since November about the posters advertising Schnitz ‘n’ Tits.
We have been receiving complaints against hardware store Total Tools since last year.
We contacted them in December and this was their reply:
"Apologies if our artwork choice has offended you. We will certainly use your feedback in deciding future artwork for our catalogues."
On their blog they claim to encouraging their female franchise community. But objectifying and sexualising women in marketing and advertising doesn't make for a very welcoming work environment for women.
Trondheim, a city in Norway, has taken action to fight negative body image issues by addressing the barrage of advertising featuring semi-naked models and images that have been digitally altered.
Join #ICutCalvin on social media
Calvin Klein recently promoted a glamorised "up-skirting" ad. Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent.
Join the global social media campaign calling on Calvin Klein to remove the ad, and to issue a letter of apology to victims of sexual harassment and assault everywhere.Read more
*Update: Westfield and Vicinity Centres have directed Honey Birdette to pull down its highly sexualised signage
Honey Birdette, the sex shop masquerading as a high-end lingerie store has a long history of using pornographic images of women in their shop front advertising. And they've been getting away with it- for years.
Despite Advertising Standards Board rulings that their highly sexualised ads are in breach of codes and standards, Honey Birdette refuses to comply with rulings, even going so far as to post on their Facebook page, "Nobody tells Honey B's when to take down her signage!"
**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign
A representative from Rusty made the following statement in an email to one of our staff members:
Thank you for bringing the imagery to our attention. We are deleting the content that relates to Mimi on the bed “Missing Pants” campaign. All online imagery will be down over the next 48 hours and our sales team have been informed not to use that poster in store windows.
Perth's Indi Bar has taken down an image from their Facebook page after a barrage of complaints from Facebook users accusing them of promoting rape culture and violence against women. The image, referencing an act of sexual violence common in pornography, was an ad for their hot dogs and beer.