Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.

This is despite increasing community support, matched by public policy efforts to counter violence against women.

Flick through any glossy high fashion magazine today, and you will be confronted with images of women who have been assaulted, brutalised or murdered.

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"

Complaint about porn brand advertising and its impact on children mischaracterised as complainant being "offended by images of lingerie clad women in shopping malls where children can see them."

Palaszczuk government moves to curb offensive advertising slogans

Children again ignored by Ad Standards Board 

"The Board noted the women’s nipples are covered"

We've spent years dealing with Ad Standards, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."

We've made a list of flaws in the current system, and narrowed it down to 25. 

Click here to read the determination