The Australian Medical Association (AMA) is the peak medical body in Australia representing doctors across all specialties of medicine. The AMA have strong views on how sexualised media is negatively affecting our kids. And they have good reason to, they are dealing with the aftermath every day.

Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.

It's no secret that the advertising industry's preferred model of regulation, self-regulation, has failed. Despite various government inquiries exploring the many flaws in the current system, as well as condemnation from child health professionals and the Australian Medical Association (AMA) the advertising industry has been given free reign to regulate themselves to the detriment of the community, in particular, children.

Calls for new Inquiry into the sexualisation of children in advertising

As published on the AMA website.

The AMA is calling for a new Inquiry into the premature sexualisation of children in marketing and advertising.

AMA President, Dr Steve Hambleton, said today that self-regulation by the advertising industry is clearly not working.

From Melinda Tankard Reist's blog

This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video:

[Video no longer available]

Did the Parliamentary report on outdoor advertising say everything was fine with self-regulation?