Honey Birdette, the sex shop masquerading as a high end lingerie store, continues to blatantly disregard rulings from the Advertising Standards Board in regards to their porn-themed advertising.

Despite the Advertising Standards Board upholding complaints for various large store front posters featuring soft-core porn imagery, including one showing a woman with tape over her nipples, Honey Birdette have highlighted one of the gaping holes in the system of ad industry regulation by refusing to comply with ASB rulings.

So it's no great surprise they've done it again- defiantly.

Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.

It's no secret that the advertising industry's preferred model of regulation, self-regulation, has failed. Despite various government inquiries exploring the many flaws in the current system, as well as condemnation from child health professionals and the Australian Medical Association (AMA) the advertising industry has been given free reign to regulate themselves to the detriment of the community, in particular, children.

And the Advertising Standards Board says its ok

This is a billboard advertisement in Brisbane for Honey B’s strip club. See that building behind the billboard? That’s a school.