[*Updated*] Repeat offender untouchable under ad industry self regulation

Honey Birdette has rolled out a new porny ad campaign - before the self-regulated industry “watchdog” Ad Standards has even finished ruling on ads from its last campaign. In this latest show of ad industry self-regulation failure, the sex store’s upskirting and tennis-themed ads were bumped to make way for a new objectifying and porn-inspired casino-themed campaign - timed ahead of the opening of its new Las Vegas store - dubbed ‘Lucky Number’. 

The Australian Association of National Advertisers (AANA) this week released its updated Code of Ethics following a review. While we welcome some new elements in the Code, we have reservations about its overall effectiveness.

Health professionals speak out about the increasing sexualisation of children in this article from the Sydney Morning Herald. Includes mention of Collective Shout campaigns and comments from co-founder Melinda Tankard Reist.

And the Advertising Standards Board says its ok

This is a billboard advertisement in Brisbane for Honey B’s strip club. See that building behind the billboard? That’s a school.