"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer 

Is this really happening? We hope so.

Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.

Unilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.

Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."

Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.