The objectification of women is so unremarkable in advertising and popular culture that it’s sometimes hard to envisage what an alternative might look like. Is it possible to advertise lingerie or swimwear without objectifying women, we are asked? Is objectification in the amount of flesh revealed, or is it more than that? Where is the line between women being merely attractive and objectified?

Last year, father of three Kenneth Thor started a petition calling on Westfield to stop Honey Birdette’s consistent sexist and porn-inspired imagery in shopping centres across the country.