It’s that time of year again. Every year in the lead up to Christmas, we release our annual blacklist of corporate offenders who have objectified women and sexualised girls throughout the year.Read more
Benefit’s new ad is a failure
A UK based skin care company is encouraging young girls to skip school and prioritise make up at the expense of their education. Benefit Cosmetics have been slammed by consumers for their slogan 'skip class not concealer'. The poster depicts a teenage girl lying in her bed holding an alarm clock and looking sleepy, with what appears to be a pile of books and a teacher standing next to her, cheering her on to ditch her education for makeup application.
Essentially, Benefit Cosmetics appears to be telling young women and girls to value their appearance over their education, suggesting young women are only valued by their beauty.Read more
What will 30 minutes at Chadstone Shopping Centre tell us about our pornified culture?Read more
It’s that time of year again! As the Christmas season draws near, companies are competing for your business.Read more
Benefit Cosmetics is a 'featured brand' of department store chain Myer. This is how the brand is currently advertised.Read more