A Melbourne woman has had enough of corporates sexualising children and has channeled her anger into activism. Whilst shopping for shoes for her little girl in Target she realised a range of the children's ballet flats had heels on them. She then went into Big W and noticed they too had similar heeled ballet flats for little girls. 

From the Target website

From the Big W website starting from size 6 (for an 18 month old) 

It’s that time of year again! As the Christmas season draws near, companies are competing for your business.

Now is the time to reflect on corporate behaviour this past year and remember those companies which objectified women and sexualized girls to sell their products and services. These companies do not respect women and do not deserve your Christmas cash.

You can send a powerful message by making ethical purchasing choices and refusing to financially support companies who rely on sexploitation to flog their products.

Here's our 2015 list of corporate sexploitation offenders:

While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women

As part of our 'Cross 'em off your Christmas list' campaign we have compiled a list of retailers who are stocking Playboy branded merchandise. The campaign aims to help consumers make ethical Christmas shopping decisions and reject companies that have not demonstrated corporate social responsibility.

As reported by 3AW radio:

It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.

Now is the time to remember the companies who objectified women and sexualized girls to sell products and services. They do not respect women and have refused to change their ways. They should not be allowed to profit on the backs of women and girls.

Grand Theft Auto 5 fuelling the epidemic of violence against women, say survivors in petition signed by over 40,000 people.

[UPDATE] Target and Kmart have pulled the game from sale, will Big W do the same? 

A petition was started calling for Big W to remove a Christmas themed slogan shirt saying "Nice Baubles" from sale. 

Big W misses the point - the harms of sexual objectification go beyond feeling 'offended'

A shopper wrote a complaint to Big W after spotting a 'Baywatch' branded tshirt in the mens clothing section. Much like the TV program itself, the merchandise sexually objectified women. 

New video game encourages players to strip and spank each other

Collett Smart, child/adolescent psychotherapist and member of Collective Shout discusses the new game, 'We dare,' designed for adults, but available for children. Collett also writes for her blog, The Tween Factor.