Benefit Cosmetics has used women's breasts to sell products that have nothing to do with breasts. This is classic sexual objectification. Who does that 'Benefit'?

Contact Ultra Tune

HEAD OFFICE:

Phone: (03) 9815 9200

For general enquiries email [email protected]

Fax: (03) 9815 9201
Address: Unit 15, 762 Toorak Rd, Glen Iris VIC 3146
Postal Address: PO Box 2086, Camberwell West VIC 3124

Executive Chairman: Sean Buckley
National Operations Manager: Tony Cott
National Fleet Manager: George de Bondt
Corporate Solicitor: Albert Chong

Diesel has a history of sexualised and degrading ad campaigns. 'Be stupid' is one of these campaigns with the accompanying slogan: 'smart may have the brains but stupid has the balls.' 

This was promptly followed by Diesel's 'sex sells' campaign (no points for creativity!) Sexualised images featuring the slogan were plastered on shop front windows. This resulted in a flood of complaints with at least one retail store agreeing to remove the posters.