Diva
Diva - the jewellery and accessories retailer popular with pre-teen and teenage girls - began selling Playboy branded Jewellery in 2011.
Collective Shout petitioned Diva to withdraw the porn branded jewellery from stores.
General Pants
Clothing retailer General Pants has a history of sex industry inspired advertising
The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges.
The store has plastered the inside of its change rooms with images of prostitution and pornography.
Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines.
A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women.
See articles below for more info on General Pants history of sexploitation.
Lululemon
Yoga and fitness apparel store "Lululemon" is relatively new to Australia. In 2014, a Carindale Qld store was forced to remove shop front window advertising with the slogan "Yoga improves your snatch." A Lululemon spokesperson admitted that the vulgar double entendre was intentional.
Lululemon has also attracted controversy in the US due to its yoga pants being see-through. Garments that appeared opaque in-store or the dressing room were found to be transparent when women wore them during exercise. Lululemon founder Chip Wilson blamed women for the problem stating the pants "don't work for certain women's bodies."
Bras N Things
Sales of Playboy licensed merchandise revived the once struggling porn empire. The profits made from this brand are at the expense of women who are harmed by the making and consumption of pornography.
Read below for more on Bras N Things role in mainstreaming of pornography.
Adairs
In 2010, manchester retailer Adairs decided that to broaden their brand from manchester retailer to a "lifestyle brand" they would need to expand their customer base.
They used the Playboy Mansion collection as "leverage" to attract younger shoppers.
Introducing Playboy licensed merchandise and marketing the brand across various media platforms worked - the brand attracted younger customers and increased sales targets.
Playboy was no longer merely a ‘soft-porn’ magazine, it was - and is - a billion dollar global brand profiting from the exploitation and subordination of women.
In the 2000s, Plaboy had begun reporting losses. At one time, selling merchandise to "create a lifestyle" around the Playboy brand accounted for 50% of its sales.
Adairs, like other brands owned by BB Retail Capital, selling Playboy branded merchandise helped prop up Playboy Enterprises, the once flailing porn label.
Read below for more on Adairs role in mainstreaming of pornography through selling Playboy.
Factorie
Factorie has a history of selling men's apparel with porn inspired, sexually objectifying images of women.
