Legs spread, vulvas exposed: Champions of Change aid Brett Blundy brand’s faux female empowerment (again)
Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line
Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze.
Read moreHoney Birdette's corporate misogyny and the men who profit
Sex shop brand's female face a front for male profiteers
Sex shop retailer Honey Birdette spouts a great deal about female 'empowerment'. Despite the talk, after 8 years, 42 breaches of the advertising Code of Ethics and numerous, exploitative PR stunts, the company is renowned for harming women - in its own ranks and in the communities it operates in.
Read more