"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer 

Is this really happening? We hope so.

Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.

Unilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.

Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."

Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.

As published on Melinda Tankard Reist's blog.

Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.