*Trigger Warning - violence against women, sexual assault* Collective Shout supporters have been leading the charge against clothing that features highly sexualised images of women. The 'porn t-shirt' trend, sold in youth oriented stores such as City Beach, Factorie and Cotton On, feature images that objectify and degrade women. Some clothing items depict women as victims of violence or picture them alongside violent imagery and slogans.Read more
Nandos has continued its tradition of objectifying women through their latest promotion ‘Little Hotties.’
The 'Little Hotties' microsite for the promotion includes a video of a woman wearing stripper/burlesque style lingerie walking slowly towards the camera with a plate of burgers. Images on the website have the same woman lounging alongside a (badly photoshopped) plate of burgers with the title ‘Little Hotties now showing at a Nandos near you.’ Other images on the site have ditched the burgers altogether and look as though they have been lifted directly from a convenience store porn magazine. Nando's main site links to this website with an image and the question 'Like your chicks hot?'Read more
The national campaign against child beauty pageants has achieved significant traction so far. The campaign has raised awareness of the issue and encouraged concerned individuals to speak out against the exploitative nature of what is essentially a child sexualisation pageant.
Activist groups have sprung up on Facebook and have attracted thousands of supporters. Australians Against Child Beauty Pageants was started by a concerned member of the public and is now administered by us. Pull the Pin (on beauty pageants for children) led a national rally against child beauty pageants on May 24 with the support of Collective Shout, our members, MP's and the broader community. There has been significant media interest and we have been asked to comment on an almost daily basis.
Australia was once leading the way in challenging the sexualisation of children. The 2008 Senate Inquiry into the Sexualisation of Children in the Contemporary Media Environment concluded that “the onus is on broadcasters, publishers, advertisers, retailers and manufacturers to take account of these community concerns [about the sexualisation of children]."
An 18 month review of this inquiry to assess whether industry had taken any proactive responsibility was due to take place in December 2009. It is now June 2011 and the review has still not happened. Now that the UK has taken significant steps to stop the sexualisation of children, what will Australia do?
Collective Shout supporters have alerted us to Supre’s latest advertising campaign. First, a topless girl advertising ‘jeggings’ on the back of a bus, followed by a highly sexualised television commercial.Read more
We say get rid of it altogether
Collective Shout supporters have been blogging on our website and speaking out on our Facebook page about the General Pants Co. advertisements and promotions for new Ksubi line titled 'Sex and Fashion.' As usual, when 'sex' is used as a marketing tool it is women who are stripped down naked and objectified for men's gratification. General Pants Co. have even used keyhole imagery giving the impression of the viewer 'spying' on naked women.
The image on the left is what appeared in the shop windows of General Pants Co. stores in shopping centres such as Westfield, Stocklands and Centro. The image on the right is a picture taken after General Pants Co. 'censored' the advertisement in their shop window.