“What’s ‘Kinkmas’, Mummy?” This is the kind of question parents might be fielding from their young children in family shopping centres this Christmas, thanks to Honey Birdette’s BDSM-themed shopfront advertising.

When adults deliberately expose children to adult, sexualised and pornographic content, this is known as grooming. Honey Birdette’s grooming of children is made possible through the collaboration and support of the shopping centres that host them.

Melinda Tankard Reist

Bought to you by clothing store Supre the $18 red and white t.shirt features the slogan: “Santa’s Bitch”. Ten-year-olds are among the target market. The t.shirts are displayed on mannequins at the front of the store.