"Let our children be children"

Clothing retailer Gap has been accused of sexism over their latest kids collection. The advertising campaign features a little boy, labelled 'the scholar' wearing an Albert Einstein t-shirt, and a girl, the 'social butterfly' whose outfit is the 'talk of the playground'.

In early April we wrote about youth retailer Jay Jays selling 'porn tees' - T-shirts with porn inspired images of sexually objectified women printed on the front. The T-shirt range for young men shows women as faceless, headless and labelled "Dirty".

Media release: Collective Shout, Good on You and STOP THE TRAFFIK Criticise Just Group for Letting Customers Down 

"How on earth do you think this is acceptable to sell knowing a large percentage of your customers are teens?"

Last May we called out CafePress for selling slut and incest themed baby clothing. We weren't the first to do so, as US based activists like One Angry Girl had been campaigning against their pornified merchandise since 2004.

Last week, our activists came across more Cafepress clothing and merchandise with porn inspired and pro-rape slogans and imagery. Cafepress responded, essentially encouraging members of the public to do their job for them making further complaints at Cafepress's convenience.

In the past, Cafepress have hidden behind their user generated system, claiming they will implement systems to solve the problem. They've known about the problem for years and they have done nothing.

This week, our campaign generated international media interest, with news media out of the UK, Canada, France and US. Cafepress is beginning to discover that sexploitation does not sell.

Cafepress selling BABY clothing with offensive slogans 

Cafepress still selling vulgar, sexualised children's and baby clothes

Clothing retailer Best & Less responds to complaints

Melinda Tankard Reist in the Sunday Herald Sun Aug 19 2012

Also published at www.melindatankardreist.com

Last Friday, Ana Amini, a Port Macquarie mother and primary school teacher, posted a few lines on Target’s Facebook page lamenting the lack of age-appropriate, non-sexualised clothing for her daughter,8. She said they had lost her as a customer.

Six days later  the comment had attracted more than  72,000 ‘likes,’ and drawn thousands of responses from others concerned about scaled-down versions of adult fashion for girls.

[UPDATED] Mum who targeted Target part of larger backlash against corporate sexploitation