Says not about 'unlawful peeping' or the sex industry

Mossimo has defended its Peepshow ad campaign in an article printed by the Herald Sun. Collective Shout had recently exposed Mossimo for referencing sex industry practices and trivialising the crime of peeping in a blog post titled  'Mossimo Peepshow is Sexist Rubbish.'  Mossimo's defence?

City Beach Human Relations Fail

In an article published in The Sydney Morning Herald, Emma Rush and Caroline Norma discuss Witchery's latest ad campaign and the rising global trend of 'corporate paedophilia.'

Signatories to this article include Barbara Biggins, Australian Council on Children and the Media; Dr Joe Tucci, Australian Childhood Foundation; Steve Biddulph, author and family therapist; Dr Ramesh Manocha, Generation Next; Bernadette McMenamin, ChildWise.

UPDATE "Naughty Nicole" wins Mossimo's Peepshow competition with her entry, "Mossimo Peepshow = sexist rubbish" Read more below.

Take Action!

A supporter sent in this photograph of the inside of a General Pants change room. The change room is plastered with images of pornography and prostitution advertisements. 

In one of the fastest responses to consumer complaints that we’ve seen, Kmart has withdrawn a range of underwear with sexualised slogans and issued an apology assuring customers they will not repeat the same mistake.

One woman's battle against porno and violent fashion

Does that include Hef's 9pm curfew?

*Trigger Warning - violence against women, sexual assault*