As posted on Melinda Tankard Reist's blog.
How encouraging it is for those of us involved in trying to make things better for women and girls when men stand with us and want the same. Readers will remember when David Ould took on Loveable for its objectifying advertising. Now No To Violence Male Family Violence Prevention Association has taken on Rivers for glorifying violence against women in its advertising, confronting the company for being part of cultural support systems for violence against women. Here's their letter as posted to Collective Shout's site:
From Melinda Tankard Reist's blog
The Age has covered our protest against Rivers for appropriating the image of a dead woman in fishnet stockings and stilettos on the front of a catalogue headed "10 deadly deals" as described on the Collective Shout website and here. I was amused to see River's spokesman describe our interpretation of the catalogue cover as "weird and draconian".
So if we weren't meant to interpret the woman as being dead - murdered even - why the heading "10 deadly deals"? Is she merely under the couch searching for her missing purse? The damn remote? Or playing hide-and-seek badly? If she tripped and fell wouldn't the heading be '10 clumsy deals'? If we've got it so wrong, why doesn't Rivers tell us what they meant to convey with the image and wording?
Here's Michelle Griffin's piece which also mentions some of our other actions against eroticised violence against women in advertising. We can't be blasé about this trivialisation of violence against women.
Rivers uses 'dead' women to sell clothing
We were recently alerted to the front page of River's latest catalogue, '10 deadly deals.' We have previously written about Rivers' objectification of women here. It seems River's have decided that even 'dead' women are to be objectified and used to sell products.Read more
"All of these images are straight from the porn industry"
From the Fremantle Herald (26/02/2011, page 2):
Sexually explicit t-shirts on display at a Fremantle shop are pornographic and should be removed says a local mum.Read more
The mother says she was horrified when she saw the garments at a surf shop in the High Street Mall. Uppermost in her mind was her young daughter's recent rape, as she says the lewd shirts give young men the impression that women are there for the taking.
Last week we wrote about a tshirt brand, Nena and Pasadena. Nena and Pasadena objectify and degrade women on tshirts and market these items to teenage boys. Collective Shout supporters have been contacting Nena and Pasadena and the retailers that stock the brand. You can read the article and comments including Nena and Pasadena's dismissive responses here.Read more
Another clothing brand jumps on the porn tshirt bandwagon
[UPDATED] AFL footballer a designer and model for Nena and Pasadena.
Recently, a Collective Shout supporter alerted us to 'Nena and Pasadena' a clothing brand which produces pornified tshirts. Nena and Pasadena is stocked in stores such as City Beach (are we surprised?) Edge, Live and Globalise.
Caitlin wrote on our community page:Read more
A Collective Shout supporter was recently in a mall teeming with children and Christmas shoppers when she was confronted by Hustler T-shirts hanging at the entrance of a Krank Clothing store.
According to the Krank website, the company claims to be “Australias largest motox and lifestyle store”. It's a place where adults and young people would go for all their motor sport gear. They have clothing divisions for men, women, girls and children.
But Krank doesn't just cater for motor sports. It is also a distributor of pornographic apparel, stocking the Hustler brand.Read more
T-shirt depicts bound, gagged woman splattered with blood and the words 'Relax, it's Just Sex'
Collective Shout Toowoomba member Mark McErvale recently posted an article on Collective Shout's Facebook page about these shirts - the product of US pornographic magazine 'Hustler' - being sold by a retailer in a Kmart Plaza in Mt Isa.Read more