Do six year olds need a bra?

Check out this snapshot from the latest K-Mart catalogue.

The caption reads 'Bonds girls wideband bralette, sizes 6-14.'

One man's letters to Lovable cut through PR spin

Yesterday we asked our members what they thought of Lovable's ad campaign in light of their policy to 'change the culture surrounding eating disorders and body image.' We questioned how advertising like this can possibly be culture changing.

Lovable need to hear from you, read this and then tell them what you think

Melinda Tankard Reist writes about more double standards and mixed messages for Body Image Awareness week.

According to its website, Australian underwear brand Lovable says it is

“dedicated to changing the culture surrounding eating disorders and body image”. It does this “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are not created to objectify women’s bodies…”

I'm sorry, but I'm a bit confused.

Because I don’t understand how you change the culture with advertising like this.

Diesel Jeans scrapes bottom of creative barrel with 'sex sells' campaign.

Julie Gale of Kids Free 2B kids alerted us to this campaign from 'Diesel.' As you can see, creativity isn't their strong point, neither is respect. These images are placed in a shop front window.

Here is an interview with Jennifer Berger, executive director of About-Face, an organization which equips women and girls with tools to understand and resist harmful media messages that affect their self-esteem and body image.

About Face have an ongoing campaign against American Apparel. Watch the interview with Jennifer here:

As reported by news.com.au

A PROMINENT child psychologist has called for a bra marketed to eight-year olds by iconic underwear company Bonds to be recalled from the market.