"We're a target;" Sex shop boss says she will ignore Ad Standards 

Earlier this year, Ad Standards announced long awaited changes to the AANA Code of Ethics regarding the use of sexual appeal in advertising.

New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for decades, but for some reason they got lazy and decided they were going to try the 'sex sells' method of advertising (which we know doesn't actually lead to more sales as detailed here).

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

We've spent years dealing with Ad Standards, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."

We've made a list of flaws in the current system, and narrowed it down to 25. 

Honey Birdette, the sex shop masquerading as a high end lingerie store, continues to blatantly disregard rulings from the Advertising Standards Board in regards to their porn-themed advertising.