Statement of Intention
In a spirit of respect and responsibility towards our consumers and broader society, and in recognition of the UN Convention on the Elimination of All Forms of Discrimination against Women and Convention on the Rights of the Child, we PLEDGE to be respectful of women and girls in our advertising and marketing by refraining from:
- publishing images or messages that objectify women or girls;
- carrying products, or providing services, that involve images or messages that objectify women or girls;
- promoting products or services that are designed to encourage children to think sexual appeal is essential to social success;
- carrying/promoting products to girls, or providing services to girls that bear any mark, brand or logo associated with pornography or the systematic objectification of women.
We further pledge to rectify any error as soon as possible.
 Objectification means presenting a person as an object for another person’s use or enjoyment, and it includes a gratuitous focus on a particular body part or parts
While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women
As part of our 'Cross 'em off your Christmas list' campaign we have compiled a list of retailers who are stocking Playboy branded merchandise. The campaign aims to help consumers make ethical Christmas shopping decisions and reject companies that have not demonstrated corporate social responsibility.Read more
Don’t let anybody tell you it’s too tough to make a difference. Don’t let anybody tell you it’s too tough to be part of a revolution that challenges the sexualisation and objectification of girls and women. Don’t let anybody tell you it’s too tough to sign our Corporate Social Responsibility Pledge.Read more