“...long and elegant like the great man himself...sits perfectly naked...Get some Ron into you.”

The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s use of degrading gender stereotypes, its vilification of women resulting in multiple Ad Standards’ rulings against it and the engagement of known perpetrators of sexual assault and domestic violence in the production of its ads. 

Ultra Tune's sexist ads were broadcast during the Australian Open, including the women's matches, serving to undermine the public's celebration of women in elite sport. 

Last month, we wrote to Craig Tiley, CEO of Tennis Australia and Tournament Director for the Australian Open, who is also a Male Champion of Change to "end everyday sexism", and asked him to inform Channel 9 that he did not want Ultra Tune to be represented as a sponsor of his tennis-related events. We have not received a response. 

Click here to read the full letter. 

See also:

SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Why is a rapist fronting a major TV campaign?

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

Take action!

So-called 'ethical' funds need to demonstrate their point of difference from other super funds.

[CONTENT WARNING]

Instagram is a haven for child predators and a host to the broadcasting of child sex abuse fantasies. Contrary to corporate claims that there's 'no place' for content that exploits or endangers children, exploitative, graphic and degrading comments directed at underage girls are rampant on the Facebook-owned platform. 

Our campaign partners at National Center on Sexual Exploitation met with Instagram heads last December to discuss the ways Instagram puts children at risk and how child safety on Instagram could be improved. Instagram said that the matter of predatory comments will be investigated.  

Meanwhile, men continue to use Instagram to harass and fetishise little girls. See below for our latest roundup of child sex abuse fantasies and other predatory comments freely broadcast on Instagram. We will continue to expose and call out this predatory behaviour!

Take action today!

Help put pressure on Instagram corporate leaders to stop facilitating behaviours that harm children. Join the Twitter conversation using @collectiveshout #WakeUpInstagram and #InstaPimpsGirls.

See also:

Graphic rape comments fuel #WakeUpInstagram campaign

Insta must act on predators: Collective Shout letter to platform heads

eSafety commissioner backs Collective Shout's call for Instagram overhaul

Melinda Tankard Reist on ABC Radio National discussing the #WakeUpInstagram campaign

‘Sexy girl’: How Instagram allows the offering of young girls as fetishised flesh

Each week we find new evidence that underage girls are at risk from predators on Instagram. We've rounded up some of the worst, recent examples of predatory comments we've come across and shared these below. Some of the comments depict male fantasies for carrying out violent sex abuse acts on little girls.

There should be no room anywhere for these comments, and that's why we are continuing to call on Instagram heads to stop the fetishisation and harassment of little girls that is happening on their platform. Join our campaign and help #WakeUpInstagram to child exploitation. Learn how here.

[CONTENT WARNING]

Join the Twitter conversation by tagging @collectiveshout and using #WakeUpInstagram and #InstaPimpsGirls.

See also:

Insta must act on predators: Collective Shout letter to platform heads

eSafety commissioner backs Collective Shout's call for Instagram overhaul

I was so concerned about porn-themed portrayals of young girls on Instagram I reported to police

Melinda Tankard Reist on ABC Radio National discussing the #WakeUpInstagram campaign

If Instagram can restrict diet products they can stop child sexual exploitation

‘Sexy girl’: How Instagram allows the offering of young girls as fetishised flesh

Tech companies turn a blind eye to child sexual abuse material

[UPDATED] WIN!

We call on Instagram to stop providing a platform for normalising the eroticisation of children

Free from ‘toxic chemicals.’ Not free from toxic messages

Last week, 15 girls aged 14-16, and involved with Fusion Mornington Peninsula’s Real Girls program, took on Australian make-up and skincare brand Frank Body over its lip and cheek ‘Send Nudes’ product.

Gone in 24 hours. But why does this keep happening?

Well that was quick.

Shopping ethically is rewarding but it can be a challenge at times! When it comes to ethical practices there are various aspects to consider - slave labour, humane treatment of animals, impact on the environment. But what about ‘sexploitation’- when companies use sexism and objectify women to sell products and services? Many of us choose not to financially support exploitative companies- should this extend to companies who sexually exploit women in their advertising?

“Advertising is a very powerful educational force. Advertising’s influence is quick, cumulative, and for the most part, it’s subconscious. Ads sell more than products. They sell values, they sell images, they sell concepts of love and sexuality, of success, and perhaps most important, a sense of normalcy. To a great extent they tell us who we are and who we should be.” – Jean Kilbourne, Killing Us Softly 4 

It’s 2016, and yet women’s bodies are still being used to sell everything from beer to burgers to organ donation.

Hyper-sexualised representations of women in advertising and mainstream media are everywhere, whether it is women posed as passive, decorative objects, being reduced to a collection of sexualized body parts, being defined by their sexual availability, or even depicted as victims of violence- but what does this mean for women and girls?

When women’s value is determined by how hot they are and what they can offer to men sexually, this isn’t a good thing for women. When women are reduced to sexual objects, when their value is based on their physical beauty and sexuality to the exclusion of other characteristics, skills and attributes, this harms women. This objectification is at the roots of many forms of gendered oppression, such as sexual harassment, abuse, discrimination and violence against women. It reinforces women’s status as second-class citizens rather than intelligent, valued people with something real to contribute to the world and as such, undermines gender equality.

“Sex sells” is the all too common refrain, but it’s not really sex that is being sold- we’re not seeing men objectified and subjugated in these same ways. What is really being sold is the sexual objectification and subordination of women, and this should be cause for concern. It is worth noting also that research by the American Psychological Association concluded that sex does not actually sell, that it does not help brand memory- it either has no effect in marketing or it hurts. 

Yet given all this, advertisers continue to use sexploitation to flog products. Sure, it’s lazy, lacks creativity, potentially alienates at least half of their potential consumer base and indicates a lack of confidence in the merits of their product. As the saying goes ‘If your product was any good you wouldn’t need sexism to sell it’.

At Collective Shout, we call on advertisers, marketers, media and corporations to be better. We believe that companies have a responsibility to act ethically and to exercise corporate social responsibility to act in the best interests of women and girls. We even have our own Corporate Social Responsibility Pledge that we invite ethically minded companies to sign up to, pledging to not sexualize girls and objectify women to sell products and services.

In the lead up to Christmas we release our annual ‘Crossed Off’ list a blacklist of corporate offenders who sexualized girls and objectified women to promote themselves during the year. We encourage our supporters to vote with their wallets and refuse to financially support companies that sexually exploit women for profit- see also our Brands page for a more comprehensive list. 

It’s time to hold these companies accountable for their treatment of women, and show them that sexploitation does not sell. Join us at www.collectiveshout.org to be part of our movement. If you are part of a company that values women and girls, sign up to our Corporate Social Responsibility Pledge today!