It’s that time of year again! As the Christmas season draws near, companies are competing for your business.
Now is the time to reflect on corporate behaviour this past year and remember those companies which objectified women and sexualized girls to sell their products and services. These companies do not respect women and do not deserve your Christmas cash.
You can send a powerful message by making ethical purchasing choices and refusing to financially support companies who rely on sexploitation to flog their products.
Here's our 2015 list of corporate sexploitation offenders:
Nancy Sinatra once famously said that boots were made for walking but shoe brand Windsor Smith’s advertisements have instead raised concern amongst consumers. These ads specialise in the sexual objectification of women and sexual violence against women.Read more
If their product and service was any good, they wouldn't need sexual objectification to sell it
Sydney venue 'Cruise Bar' hired nude female models to lie naked on tables and act as fruit platters for its 'relaunch' party.
Invitations to the event described the stunt as a "re-enactment of a famous Sex and the City scene" and promised 'stunning nude models' adorned with fruit for guests to dine from.
Using a woman’s naked body as a stand-in for an inanimate object - in this case a platter - is a text book example of sexual objectification.Read more
Benefit Cosmetics is a 'featured brand' of department store chain Myer. This is how the brand is currently advertised.Read more
*content warning* porn inspired advertising images
Here are some examples of how Ja feel (clothing label for guys) advertise their brandRead more
We were recently alerted to a petition started by students from a Melbourne girls school. The petition calls for Klara Cosmetics to pull its "just kiss me don't ask" ads which also includes the phrase "Be passionate and leave no evidence."Read more