In 2016 advertising agency Badger & Winters made a commitment to never objectify women in their work. Alongside this announcement they also launched their #WomenNotObjects campaign - calling out objectification in advertising, which quickly went global.

This week at Cannes Badger & Winters Chief Creative Officer revealed their latest 'What Our Kids See' video as part of the #WomenNotObjects series. 

In late 2015, model Gisele Bündchen starred in an advertising campaign for Stuart Weitzman, a luxury American footwear brand. In one shot for the campaign, Bündchen reclines in a white shirt, its buttons undone to the middle of her chest and her legs bare; in another she squats, topless, in black slacks. Her body becomes the salient point of each of the black and white images, with Weitzman’s shoes reduced to monochromatic props for Bündchen’s prone body in its various states of undress. 

What will 30 minutes at Chadstone Shopping Centre tell us about our pornified culture?