We need to talk about female “empowerment”.

Sex shop brand's female face a front for male profiteers

Sex shop retailer Honey Birdette spouts a great deal about female 'empowerment'. Despite the talk, after 8 years, 42 breaches of the advertising Code of Ethics and numerous, exploitative PR stunts, the company is renowned for harming women - in its own ranks and in the communities it operates in. 

We all know sex sells. But what type of sex is being sold, and what are the implications for women and girls?

The clamor surrounding Kim Kardashian’s full frontal nude has finally started to subside, and my news feed, haggard and tired, can take a well-needed breather. There were many tweets about choice and empowerment. The heated (and old) debates about “slut shaming” and women’s sexual freedom resurfaced. There was even another nude, though this time Kim was accompanied by another young, it-girl.

“Sex sells”, so why not flaunt it? Yes, sex certainly does sell, and Kim’s nude is a good case in point. But this nude is just one of many images that exist on a broader trajectory of exploitation, in which women are stripped bear, consumed and discarded, until another nude appears on social media grapevine. The sexual exploitation of women through visual media is not a new phenomenon. In fact it is so ubiquitous that we rarely pause to ask why these images continue to be so pervasive. By accepting the objectification of women or simply looking the other way, we not only fail to question the broader systems of power these representations speak to – we actively sustain them as well.