Marketing and advertising is often ruled by sex. We're told "Sex Sells." It's such a long accepted idea that it's almost expected. From Microsoft using it to sell their Xbox to perfume companies to sell fragrances. Sex is even used to sell pizza.

It's a short hand, a lazy marketing technique that says little while showing everything. It’s forced onto products that don’t need it, don’t work with it, and have nothing to do with it, as if the product is almost window dressing, and what they’re really selling is the woman posing on top of it.

But what if the old maxims are wrong? What if the photos of naked or half naked women, sexualized poses and titillation don't sell? What if the preconceptions of advertisers were wrong?

Rivers uses 'dead' women to sell clothing

We were recently alerted to the front page of River's latest catalogue, '10 deadly deals.' We have previously written about Rivers' objectification of women here. It seems River's have decided that even 'dead' women are to be objectified and used to sell products.