Indoctrinating women to embody the dominant masculine sexual fantasy

An Australian owned skin care company has smeared its name by embodying a persona of an abusive partner to sell their brand. Frank Body has created a society in which women have become the object of desire to please the patriarchal male fantasy. Body scrub becomes an innuendo for sexual abuse, when this physical object becomes a vocalised male, named Frank, whereas women become nameless only to be referred to as “babe” becoming less than this physical object.