A group of young female high school students have called out Frank Body over the skincare company’s product, “Send Nudes” lip and cheek tint.

Indoctrinating women to embody the dominant masculine sexual fantasy

An Australian owned skin care company has smeared its name by embodying a persona of an abusive partner to sell their brand. Frank Body has created a society in which women have become the object of desire to please the patriarchal male fantasy. Body scrub becomes an innuendo for sexual abuse, when this physical object becomes a vocalised male, named Frank, whereas women become nameless only to be referred to as “babe” becoming less than this physical object.